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Nice SERP callout exploit. Thanks Amazon!

Discussion in 'White Hat SEO' started by validseo, Apr 12, 2017.

  1. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    ✓ passes through nicely from meta description into SERP summary making for a very nice visual callout!

    upload_2017-4-12_12-1-54.png

    So if you are looking for a nice way to call out an important detail ✓ CHECK ✓ is key! :)

    Thanks for the tip amazon!
     
  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    OK... it gets weirder.... If you search for "lego star wars yoda's starfighter" right around result 60 I see this result:

    upload_2017-4-12_13-21-37.png

    I thought the rule was that unicode emojis would only appear if you searched for them. This is a clear example of that not being the case. (even though it didn't rank well)

    ================= UPDATE ===================

    Sweet... it is a total exploit. Taking advantage of over-encoding.

    <meta name="description" content="BESLIST.nl &amp;#9989; Alle Speelgoed online: Speelgoed van het jaar, LEGO, Playmobil &amp;#9989; Fisher Price, Disney en Ravensburger kopen: laagste prijs &amp;#9989; Vergelijk shops!" />

    Emoji backdoor! :)
     
    Last edited: Apr 12, 2017
  3. SEO

    SEO Jr. VIP Jr. VIP

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    Google is probably split testing support. They are constantly running tests. I probably wouldn't create a marketing plan around this until you can confirm consistent support. We all remember video thumbnails in the regular SERPs and authorship. Good find though!
     
  4. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    Ok... I have an experiment site up and running... just waiting for google to revisit and we'll see if I can make it work at the top of page one for a high competition search term. :) Just experimenting.

    see! approval:

    upload_2017-4-12_13-51-18.png
     
    • Thanks Thanks x 2
    Last edited: Apr 12, 2017
  5. darulez

    darulez Jr. VIP Jr. VIP

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  6. SEO

    SEO Jr. VIP Jr. VIP

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    Awesome. Nothing wrong at all with experimenting. It's how you find what works.