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Attributing Revenue To Google Search Terms

Discussion in 'White Hat SEO' started by validseo, Sep 5, 2016.

  1. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    I think I know the answer to this but I have had several people insist I am wrong so I want to "recalibrate" my thinking and ask the community to set me straight on the current state of this.

    Is there a method in use currently for accurately attributing sales back to search terms used in Google?

    My understanding is no there is not and all we can get is a sample of clicks, impressions, and average rankings, but there is not a way to link back to sales.

    I hope I'm wrong because I would love that data back.

    Thanks!
     
  2. kickthat

    kickthat Jr. VIP Jr. VIP

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    I assume you're talking about sales coming from organic search, right?

    If so, the rise of 'not provided' has scuppered this from ever being that accurate. Obviously you could setup goals in Google Analytics, but you will struggle to relate them back to organic search terms.
    The best I could suggest is that if you optimise only a few phrases to different landing pages, you can filter in Analytics by landing pages and see which pages have the most goal conversions - it gives you a bit of an idea at least, but far from accurate.

    If anyone has a more elegant or effective response for this, I would also be interested.
     
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  3. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    Correct.