validseo
Senior Member
- Jul 17, 2013
- 928
- 551
Have you ever wondered how the big brands get away with putting hundreds of keyword matches on a category page that is otherwise fairly thin in terms of text content?
I did a simple search for "fleece jackets" and took inventory of all the different ways the keywords were used on the page for the top ten results on page 1.
Here are the 31 places I found keyword matches in category pages:
1. Keywords in Titles
2. Keywords in Meta Titles and Meta Descriptions
3. Keywords in canonicals:
4. Keywords in ID attributes and keywords in the navigation:
5. Keywords in breadcrumbs:
6. Keywords in headings:
7. Keywords in open graph tags:
8. Keywords in product tokens:
9. Keywords in the sorts and filters:
NOTE: BHW wont let me upload more files so I will attach a PDF at the end with the rest of the images.
10. Keywords in the sponsored links:
11. Keywords in related searches:
12. Keywords in meta keywords
13. Keywords in hreflang URLs:
14. Keywords in related product popup descriptions:
15. Keywords in product buying guide at bottom of category:
16. Keywords in promoted blog article at bottom of category:
17. Keywords in image file names:
18. Keywords in featured categories at bottom of category:
19. Keywords in Expert Advice at bottom of category:
20. Keywords in Newsletter CTAs:
21. Keywords in RSS title attributes:
22. Keywords in schema markup:
23. Everybody is stuffing keywords in URL slugs and in form values:
24. Some are even stuffing the title attributes:
25. This is new! Keywords in custom data attributes:
26. The classic keywords in URL parameters:
27. Another classic! Keywords in javascript:
28. The original classic! Keywords in alt attributes:
29. Keywords in the link text:
30. Keywords in safety text in webpage footer
http://www.columbia.com/womens-fleece-jackets/
31 keyword rich safety text at bottom of category pages.
https://www.amazon.com/Womens-Fleece/b?ie=UTF8&node=2348897011
I did a simple search for "fleece jackets" and took inventory of all the different ways the keywords were used on the page for the top ten results on page 1.
Here are the 31 places I found keyword matches in category pages:
1. Keywords in Titles
2. Keywords in Meta Titles and Meta Descriptions
3. Keywords in canonicals:
4. Keywords in ID attributes and keywords in the navigation:
5. Keywords in breadcrumbs:
6. Keywords in headings:
7. Keywords in open graph tags:
8. Keywords in product tokens:
9. Keywords in the sorts and filters:
NOTE: BHW wont let me upload more files so I will attach a PDF at the end with the rest of the images.
10. Keywords in the sponsored links:
11. Keywords in related searches:
12. Keywords in meta keywords
13. Keywords in hreflang URLs:
14. Keywords in related product popup descriptions:
15. Keywords in product buying guide at bottom of category:
16. Keywords in promoted blog article at bottom of category:
17. Keywords in image file names:
18. Keywords in featured categories at bottom of category:
19. Keywords in Expert Advice at bottom of category:
20. Keywords in Newsletter CTAs:
21. Keywords in RSS title attributes:
22. Keywords in schema markup:
23. Everybody is stuffing keywords in URL slugs and in form values:
24. Some are even stuffing the title attributes:
25. This is new! Keywords in custom data attributes:
26. The classic keywords in URL parameters:
27. Another classic! Keywords in javascript:
28. The original classic! Keywords in alt attributes:
29. Keywords in the link text:
30. Keywords in safety text in webpage footer
http://www.columbia.com/womens-fleece-jackets/
31 keyword rich safety text at bottom of category pages.
https://www.amazon.com/Womens-Fleece/b?ie=UTF8&node=2348897011
