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Guide: Keyword stuffing ecom category legally

Discussion in 'White Hat SEO' started by validseo, Oct 14, 2016.

  1. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    Have you ever wondered how the big brands get away with putting hundreds of keyword matches on a category page that is otherwise fairly thin in terms of text content?

    I did a simple search for "fleece jackets" and took inventory of all the different ways the keywords were used on the page for the top ten results on page 1.

    Here are the 31 places I found keyword matches in category pages:


    1. Keywords in Titles

    upload_2016-10-14_11-20-43.png

    2. Keywords in Meta Titles and Meta Descriptions

    upload_2016-10-14_11-20-54.png

    3. Keywords in canonicals:

    upload_2016-10-14_11-21-5.png

    4. Keywords in ID attributes and keywords in the navigation:

    upload_2016-10-14_11-21-15.png

    5. Keywords in breadcrumbs:

    upload_2016-10-14_11-21-28.png

    6. Keywords in headings:

    upload_2016-10-14_11-21-36.png

    7. Keywords in open graph tags:

    upload_2016-10-14_11-21-52.png

    8. Keywords in product tokens:

    upload_2016-10-14_11-22-5.png

    9. Keywords in the sorts and filters:

    upload_2016-10-14_11-22-18.png

    NOTE: BHW wont let me upload more files so I will attach a PDF at the end with the rest of the images.

    10. Keywords in the sponsored links:

    11. Keywords in related searches:

    12. Keywords in meta keywords

    13. Keywords in hreflang URLs:

    14. Keywords in related product popup descriptions:

    15. Keywords in product buying guide at bottom of category:

    16. Keywords in promoted blog article at bottom of category:

    17. Keywords in image file names:

    18. Keywords in featured categories at bottom of category:

    19. Keywords in Expert Advice at bottom of category:

    20. Keywords in Newsletter CTAs:

    21. Keywords in RSS title attributes:

    22. Keywords in schema markup:

    23. Everybody is stuffing keywords in URL slugs and in form values:

    24. Some are even stuffing the title attributes:

    25. This is new! Keywords in custom data attributes:

    26. The classic keywords in URL parameters:

    27. Another classic! Keywords in javascript:

    28. The original classic! Keywords in alt attributes:

    29. Keywords in the link text:

    30. Keywords in safety text in webpage footer

    http://www.columbia.com/womens-fleece-jackets/

    31 keyword rich safety text at bottom of category pages.

    https://www.amazon.com/Womens-Fleece/b?ie=UTF8&node=2348897011
     

    Attached Files:

    • Thanks Thanks x 2
  2. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Thanks for sharing this, @validseo. This kind of SEO work must be done by an SEO specialist.
     
  3. washand

    washand Regular Member

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    Thanks
     
  4. abhi007

    abhi007 Jr. VIP Jr. VIP

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    I love this on-page analysis of yours!
     
  5. Vanonymous

    Vanonymous Newbie

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    So is this recommended to do now?

    From reading the forum I got the idea that 0,5 to 2% keyword density is optimal. Surely this way of doing it exceeds this range.
     
  6. dogtail

    dogtail Newbie

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    nice statergy
     
  7. Vanonymous

    Vanonymous Newbie

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    Bump

    Really confused about this advice after reading phpbuilts guide that everyone on here swears by. I checked the website and it is ranking pretty well without a lot of backlinks.
     
  8. iimpact

    iimpact Junior Member

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    Great read, thanks.