Types of Content I should Post?

[Josh Saga]

Hello,

I've been reading some threads here saying writing a lineup of articles without buyer intent is also a must?

Is this good? Trying to establish an authority site, and currently I have the following breakdown of articles

Buyer Intent:
Comparison Articles - "A vs B"
Review Articles - "Best" "Top" "Recommended" variations > Best for, Top 10, Recommended for, etc.

Non Buyer Intent:
Informative - Answers Who or Why questions > Who is the best brand for etc

Anyone kind enough to give the Pros and Cons of pure Buyer Intent articles vs Having articles with Non-Buyer Intent?

My end goal is to make an Authority Site

Thanks,
Josh Saga

 

[Mr Positive]

Comparison and review i would vote for

 

[Stuffedegg]

There are many stages of a buyer.

They want to research products and requirements. (What does what, etc.)

Find which type of product is best for them. (Manual, electric, automated, whatever.)

See some products and want A-B tests.

Then they want to buy the actual product.

There are more steps and more in-depth analysis of it, but you get the point.

If you only ever use buyer intent, you limit your traffic to a percentage of what's available, limiting your possible revenue from ads, compulsive buyers, etc. Also, how many NEW authority sites do you see only targeting buyer intent? Furthermore, some of the better LTKWs are not buyer intent, so easier to rank for.

The list could probably go on. I think it is too limiting to only target buyer intent. Just my 2 pence worth.

 

[Amazonian]

Info content is useful for several reasons:

• Establish authority in the eyes of Google as well as your readers.
• Target keywords with higher search volume then send the readers to your money pages.
• Collect leads for email marketing.
• Internal linking.

 

[fb3003]

Hello,

I've been reading some threads here saying writing a lineup of articles without buyer intent is also a must?

Is this good? Trying to establish an authority site, and currently I have the following breakdown of articles

Buyer Intent:
Comparison Articles - "A vs B"
Review Articles - "Best" "Top" "Recommended" variations > Best for, Top 10, Recommended for, etc.

Non Buyer Intent:
Informative - Answers Who or Why questions > Who is the best brand for etc

Anyone kind enough to give the Pros and Cons of pure Buyer Intent articles vs Having articles with Non-Buyer Intent?

My end goal is to make an Authority Site

Thanks,
Josh Saga

whatever you do, do not create competing pages, you will have a hard time ranking for any of them. do not create a page for "best laptop" and "recommended laptop".......

 

[Josh Saga]

review i would vote for

I knew this would come from you

There are many stages of a buyer.

They want to research products and requirements. (What does what, etc.)

Find which type of product is best for them. (Manual, electric, automated, whatever.)

See some products and want A-B tests.

Then they want to buy the actual product.

There are more steps and more in-depth analysis of it, but you get the point.

If you only ever use buyer intent, you limit your traffic to a percentage of what's available, limiting your possible revenue from ads, compulsive buyers, etc. Also, how many NEW authority sites do you see only targeting buyer intent? Furthermore, some of the better LTKWs are not buyer intent, so easier to rank for.

The list could probably go on. I think it is too limiting to only target buyer intent. Just my 2 pence worth.

Yes I completely Agree - for now I my KW Research is from KGR but with my own twist ( incorporating other aspects of other KW Research Threads here)

I came up with a good 300+ Keywords all KGR Compliant but filtered them still.

Now I'm trying to organize them because I also plan to SILo to add more to topical relevance and what the audience really needs.

I also have proper outlining for my articles to give a good depth of value for those articles - which at the same time added to word count - my articles average 2500 words from 30+ articles as of the moment- all written by me as well.

Thank you for your input - I wholeheartedly agree - I need to put more effort to reach my audience well.

Info content is useful for several reasons:

• Establish authority in the eyes of Google as well as your readers.
• Target keywords with higher search volume then send the readers to your money pages.
• Collect leads for email marketing.
• Internal linking.

Thanks for the point - specially Email Marketing and Internal Linking > I'll add more effort to write about Info content.

whatever you do, do not create competing pages, you will have a hard time ranking for any of them. do not create a page for "best laptop" and "recommended laptop".......

I went for the KGR route with keyword research and added my own twists - So there were some best articles that went through KGR Compliant and I still filtered those out.
Otherwise I wouldn't really target such high comp keywords since I also am in a budget with link building

 

[Hoboninja]

Throwing a few extra hooks in the water seems like the way to go. Focusing on the quality over the quantity has been my big internal conflict on content creating so far. A mixed bag of good stuff for article structure and purpose seems wise but cutting corners can be an enticing fools victory after some long days of writing .


The perfect shade of gray between educating the buyer while conveniently and unknowingly pestering them to buy seems to be frequency to dial in on for success in the blog/ article world.

 

[CyberSEO]

Types of Content I should Post?

A high quality one, which is really interesting for surfers. Thank me for this priceles tip later.

 

[Stuffedegg]

A high quality one, which is really interesting for surfers. Thank me for this priceles tip later.

Just one?

 

[blackbeans]

Non-buyer intent helps build domain authority (ie., indicates to Google how trustworthy / credible is your whole site as a whole instead of just focusing on the quality of specific content).

Increased domain authority enables you to be more competitive with high intent keywords (which usually have higher levels of competition anyway).

Examples of non-buyer intent pages
How to
Tutorials
Reference lists
Glossaries
"Can XXXX (action) XXX"?

These aren't a waste of time since creating a site full of HIGH BUYER INTENT posts may be SPAMMY to Google - especially if you're in a competitive niche

 

[JayDee1984]

Best on-page SEO guide I've read around

 

[Elvlin]

Your article should target, your customer interest. So you need informative, tutorial, comparison etc depending on the niche.

The first piority is to bring traffic to the site, than the next step is to convert it to sale. It can be from buyer intent article, Popup, content locking, quiz and other methods.

 

[CyberSEO]

Just one?

You have only one life. Just one. Right? Isn't it the most essential thing for you?

 

[JerryWong]

Only buyer intent for much better earning.

 

[Thulf]

I always plan my content as if the person visiting was a Search Quality Rater.




So when a Search Quality Rater landed on your site and was met with pages targeting buyer intent keywords only and with no supplementary helpful content interlinked...


(You vs a future G update)​

 

[KasunPerera]

Since your goal is to create an Authority site, can be creative with your posts without exactly targeting buyers.

 

[693840]

Hello,

I've been reading some threads here saying writing a lineup of articles without buyer intent is also a must?

Is this good? Trying to establish an authority site, and currently I have the following breakdown of articles

Buyer Intent:
Comparison Articles - "A vs B"
Review Articles - "Best" "Top" "Recommended" variations > Best for, Top 10, Recommended for, etc.

Non Buyer Intent:
Informative - Answers Who or Why questions > Who is the best brand for etc

Anyone kind enough to give the Pros and Cons of pure Buyer Intent articles vs Having articles with Non-Buyer Intent?

My end goal is to make an Authority Site

Thanks,
Josh Saga

A combination of informational and buyer intent articles would be the best. The benefit of informational articles, is that your session time will be higher. That way it creates a good balance together with the lower session times of buyer intent. (Since you're trying to send them to your affiliate link as fast as possible)

Another benefit is that you can interlink from your informational content to your buying intent content, also known as creating a topical cluster which is extremely important nowadays.

 

[Riverside]

Hello,

I've been reading some threads here saying writing a lineup of articles without buyer intent is also a must?

Is this good? Trying to establish an authority site, and currently I have the following breakdown of articles

Buyer Intent:
Comparison Articles - "A vs B"
Review Articles - "Best" "Top" "Recommended" variations > Best for, Top 10, Recommended for, etc.

Non Buyer Intent:
Informative - Answers Who or Why questions > Who is the best brand for etc

Anyone kind enough to give the Pros and Cons of pure Buyer Intent articles vs Having articles with Non-Buyer Intent?

My end goal is to make an Authority Site

Thanks,
Josh Saga

for me I'll go with comparasion articles, 70% comparasion artciles and 30% review or recomendations articles, because I'm doing this on my site and working good until this time

 

[perrymason]

I'd start answering who, what, why and other non buying intent to get some traction. Reviews and "best XXX" can be a bit harder and saturated.

 

[latoster]

Comparison articles will work well if you want to emerge as an expert in the niche. I also publish a lot of FAQ articles, picking questions from Google.