Facebook Is Too Costly

[Harnur]

Facebook ads for DESKTOP is too costly, I am getting minimum CPC for gaming niche as $1-$2/click, Is there any way to reduce the cost?

 

[jackjammer]

Use video.

 

[Payment4Ads]

Tr video ads and change targeting, but most of the people in mobile

 

[7FigureDreams]

Welcome to paid advertising my friend.

 

[DixieMarketing]

That means your ad relevance score is bad, I pay $.06 a click on desktop and $.04 on mobile. You have to create ads with a high click through rate to get a score of 9 or 10 to get a cheap rate.

 

[Shady Rasmy]

That means your ad relevance score is bad, I pay $.06 a click on desktop and $.04 on mobile. You have to create ads with a high click through rate to get a score of 9 or 10 to get a cheap rate.

How to optimize relevance score, what is the factor that affect relevance score

 

[DixieMarketing]

Mostly your click through rate. Meaning a higher percentage of people who see the ad click the link.

 

[Harnur]

That means your ad relevance score is bad, I pay $.06 a click on desktop and $.04 on mobile. You have to create ads with a high click-through rate to get a score of 9 or 10 to get a cheap rate.

Is that for tier 1 countries? And how do you get high CTR? clickbait images?
And what PERCENTAGE(%) of CTR shud I target to get cheap clicks?

 

[Alex Milenkowich]

so i have 0,11$ per button click on my site and still im not satisfied i would like 0,06$

 

[Harnur]

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so i have 0,11$ per button click on my site and still im not satisfied i would like 0,06$

for which country are you getting $0.11/click? Is it for the desktop audience?

 

[Alex Milenkowich]

mobile for usa,canada,uk,au...

 

[Harnur]

That means your ad relevance score is bad, I pay $.06 a click on desktop and $.04 on mobile. You have to create ads with a high click through rate to get a score of 9 or 10 to get a cheap rate.

i think facebook isn't using ad relevance score metric...anymore.

 

[Newcomer9087]

Amazon PPC for launching is very expensive as well, damm you need money to make money.

 

[Shady Rasmy]

i think facebook isn't using ad relevance score metric...anymore.

They do.
But now you get 3 more detailed scores.
Doesn't hurt to measure all 4 scores

 

[sk9seoers]

f

for which country are you getting $0.11/click? Is it for the desktop audience?

it's ok it depends of targeted country

 

[xoftmade]

Optimize your ads copy and audience make on image with less writing or video ads

 

[convfunnel]

I would suggest video.

 

[YoungArt]

Mate what is your CTR? Also check out your relevance score.

 

[Harnur]

Mate what is your CTR? Also check out your relevance score.

Since last 1-2 days...I started using clickbait ad...i got 10% CTR and $0.1/click.

 

[jamie3000]

Since last 1-2 days...I started using clickbait ad...i got 10% CTR and $0.1/click.

Your CPC went from $1/$2 a click down to $0.1 for the same audience because of the click through rate? That's pretty insane.