Marisaa
BANNED
- Jul 21, 2021
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1. Accelerated Mobile Pages (AMP)
Google and Twitter’s recent mobile project’s premise is deceptively simple: by whittling web code down to only display the bare essentials, site loading speed will decrease by a dramatic amount. It does this by streamlining HTML and CSS while also disabling JavaScript completely.2. Evergreen Content
Good content is great, but the timeless content is better.- Decide if it’s supposed to withstand time or itself. Content can be broken down into two types: timeless content, which remains relevant despite the passage of time; and sustainable content, which can be updated periodically.
- Keep it in mind. Place it somewhere accessible so people always see it.
- Let it grow. The best thing about evergreen content is that other people are bound to find it useful as well. That means links will come naturally.
- Use your audience. Building upon the previous point – share your post on various social media platforms, so you’re sure it reaches those who’re interested.
3. TF*IDF
TF-IDF stands for term frequency-inverse document frequency. Basically, it’s a statistical way to check on which keywords hold weight in a document or a corpus. The more times a certain word appears in a document, the more important it is deemed to be. On the other hand, the word is also balanced out by how many times it appears in the corpus.This is a great – albeit work intensive – way to check on your content.
TF: Term Frequency
Sometimes also called keyword research. Calculating it isn’t too hard – if, for example, our keyword is “potatoes” and it shows up five times in a 500-word document, them the term frequency for it can be calculated as such:
5/500 = 1%
Inverse Document Frequency
This measures how important the TF term is. The formula for it is:
IDF = log(all documents/no. of documents with keywords)
Assuming that “potatoes” shows up 300 times in 1000 documents, then the IDF is:
Log(1000/300) = 0.5
One thing to remember about TF*IDF is that the more frequently a term shows up, the more it is deemed to be irrelevant. So, if you’re thinking about keyword stuffing… don’t.
4. Increase your Click Through Rate
It doesn’t matter how many times you show up on the first page if no one clicks on your site. That’s why maximizing your CTR is important! Not only does in indicate how relevant you are to the search query that brought you up, but it also tells the search engine if your CTR is properly on par with your rank.It doesn’t end with the clicks, though. If your visitors end up backing out of your site too quickly too often, then that also signals that there’s something wrong.
There are many ways to check on why you could have a high bounce rate, but nothing trumps the simplicity and efficiency of just asking. For this, you can use customizable online survey tools
5. Be Natural
This is one of the most basic, yet most forgotten ways to boost rankings. Sometimes it’s simply best to run your site as you would without having to worry about technicalities such as onsite optimizations, keywords, landing pages, backlinks, and the like.Write on your blog as you would. Reach out to other influencers because you want to contribute to their site and not because you want their link juice. Design your site the way you think is best. As long as you do all the basics responsibly (titles, meta descriptions, headers, etc.) you’re still bound to attract others to your site. After all, SEO isn’t all about impressing the search engine.
Always remember that it’s about the people, too.
Thank You
Credit Goes to :- Sean
P.s :- Older Trick But useful in today’s Date
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