Hi guys, Im hoping someone can just maybe give me a few snippets of advice and maybe point me to the right place. Im trying to rank a low / medium keyword on page 1 of google - its for a local business. the keyword is also in the domain i know in the past some backlinks would work but with all recent panda / penguin update can you please let me know what i need to do. also does it matter if its black/whitehat for this ? thank you.