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Traffic Decreased When Theme Changed

Discussion in 'Black Hat SEO' started by kneecole, Jul 3, 2013.

  1. kneecole

    kneecole Newbie

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    I changed the theme on my blog and I'm wondering if it's partly to blame for my decrease in traffic according to google analytics. I was averaging a little over 1k unique visitors a month before I changed my theme. About a week after I changed my theme I noticed that number decrease significantly. I still average the same amount of comments on each post and the same amount of giveaway entries if not more. I am using the custom community theme for wordpress. Before I had the twenty ten theme before. My site is feistymom . me
    Thanks in advance for any help or suggestions.
     
  2. mrblackjack

    mrblackjack Jr. VIP Jr. VIP Premium Member

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    If you see a decrease in the Unique Visits, it would not be logical, cause the traffic is prior to the website visit, so they can't really tell your theme had changed before visiting your website. Unless, you're seeing a decrease in the returning visitors, so in this case, the theme could be the problem.

    Just, watch your stats. Find out which parameter is responsible for the decrease
     
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  3. bubbaranks

    bubbaranks Junior Member

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    If you have had a huge drop you was probably using a theme which used H1 as page titles I think if you look now it might be using H2, highlight the page title and right click view source on both themes which ever one uses the H1 stick with that one.
     
  4. pvtzahar

    pvtzahar Newbie

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    Theme change is a major content update for search engines, if new visitors decrease give SE some time to scrape all your pages(1-3 days if site not more then 1000pages) and they will restore you rankings(I think you got decrease from SE), if returnings decrease (agree with mrblackjack) or bounce gets higher then people do not recognize in new theme your previous site or they do not like new one, and it is a trouble.
    better not to drastically change theme, but update and customize it IMO, customized theme seems to rank better.
     
    Last edited: Jul 3, 2013
  5. blackhatboss9

    blackhatboss9 Registered Member

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    As Mrblackjack has said check your analytics and make sure whether returning user data is dropping and then blame your theme.
     
  6. safepanda90

    safepanda90 Registered Member

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    Put the previous theme back and check whether you lost your visitors due to theme or not.
     
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  7. S E O

    S E O Power Member

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    I recommend you to keep the old theme only so that you will get high ctr and click ratio.
     
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  8. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    Dances are to be expected when changing something sitewide. Leave it for a week or two more and your site will stabilize. If it doesn't, Google might have issues crawling it properly with the new theme, but I doubt that's the case here.
     
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  9. rocboymiller

    rocboymiller Newbie

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    Interesting.. putting the theme back is the only way to gauge
     
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  10. Jackmitch

    Jackmitch Regular Member

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    It's dancing. Give it time to stabilize
     
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  11. kneecole

    kneecole Newbie

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    I really prefer the new theme as I think it provides visitors with better navigation an it's more customizable. I'm just not happy with my visitors and uniqe visitors dropping by 50%. The theme is the only thing that I changed. I've had the new theme up for almost a month now I think.
     
  12. hango

    hango Regular Member

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    Can you tell where the decrease in traffic came from? Search, referral, direct? That might help is find out what happened?
     
  13. kneecole

    kneecole Newbie

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    I just set my old theme back. I'll let it sit for a week or two and see if numbers increase back to what they were. Thanks!
     
  14. kneecole

    kneecole Newbie

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    My direct traffic is the same, my referral traffic increased by 2% and my search traffic decreased by 2%.
     
  15. kneecole

    kneecole Newbie

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    I can see that my google source has changed 55% as well as yahoo and bing. I only recently registered my site with each search engine since the new change. Is it possible that doing that has hurt me instead of help me?
     
  16. kneecole

    kneecole Newbie

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    My bounce rate is better than it was before.
     
  17. hango

    hango Regular Member

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    What's your site? Are you using any SEO plugins? Are you using wordpress? Unless you're using Black Hat SEO to the extreme, I don't think registering your site with Google is going to make your ranking worse.
     
  18. SEO_Alchemy

    SEO_Alchemy Senior Member

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    I know you say that all you have changed is your Theme.... but you are referring to the last 4 weeks correct? There have been monstrous rankings reshufflings and algo tweaks in that same time period. Your site could have simply lost some rank during that time, and the theme factor is just coincidence. The fact of if you were actually building links or engaging in any SEO work during that time is completely irrelevant to an extent. Your existing links/content may have different value now than they did 4 weeks ago. Other sites may have over taken your rankings. Generally speaking, changing your theme, unless it really impacted your onPage headings (as someone mentioned), should not have big ranking implications for your site. Switch your theme back... wait a week. See what happens. MONITOR and TRACK your rankings. That's what really counts. Again, you may have lost a few spots for a few keywords with all the turbulence we saw a few weeks ago, and that amounts to all the lost traffic... the theme change is just a coincidence. That would be my best guess.
     
    Last edited: Jul 4, 2013
  19. jeremykonst

    jeremykonst Registered Member

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    give it a couple of weeks to see if you bounce back, if not then i would switch the theme back