So I have a Facebook page that has good content that is updated 4-8 times a day (sometimes more). However, it only has ~510 likes (at this moment). It does, however, organically get 10-20 likes a day, and up to 100 likes a day if I send invitations. However, I think my page has the potential to be as big as "I Fucking Love Science", quality content. Each post gets 20-30 likes (which is quite well for just 510 likes). Why do some pages go viral, and some don't? Some pages with shitty content go viral, where as some do not, that have good content. The basic question is; What makes certain pages go viral, and how can I increase the chances of mine going viral?