Danny1111, I just wanted to personally thank you for your amazon advice. I have an amazon site that I have been working on since June 2012, with no sales and no clue what was wrong. I have been very inspired by this thread and wanted to let you know that I finally got that first sale. The item was around $400 and was from a review that I put on my site.
If I can do that by just "winging it", I am very confident that these will become more frequent when I implement more of your advice. Thanks again for all that you have shared.