Starting a new journey usng 7878's method

I won't be that sure :/
I called 5-6 restaurants back today and always got the same answer : I am not interested because my restaurant is full because I have some loyal customers. How can I argument against that ? (or should I argument against that ? I think not but as lots of them just tell me that, I wonder whether I should change my mind)

To be honest, I begin to lose faith in it. I may do something wrong but I don't know what...

yvann94 said:

I won't be that sure :/
I called 5-6 restaurants back today and always got the same answer : I am not interested because my restaurant is full because I have some loyal customers. How can I argument against that ? (or should I argument against that ? I think not but as lots of them just tell me that, I wonder whether I should change my mind)

To be honest, I begin to lose faith in it. I may do something wrong but I don't know what...

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how many letters did you send in total?

Around 45 letters Made around 20 calls back.

yvann94 said:

Update :

- The guy I should have met last week told me I could come when I want. He wasn't thinking about a formal meeting so it will be a bit awkward.

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I would not go with this being an awkward situation... it is a relationship sale so build a relationship with him and win his business. Plus if you have a relationship with him he will stay with your service for longer.

yvann94 said:

Around 45 letters Made around 20 calls back.

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Not a lot of letters if you ask me... send out several hundred and see what you get. Too much business would be a good problem and good problems are what makes you real money.

You're doing a very admiral job and I laud and applaud you for your efforts.

nice journey. I suscribed to it, expecting to see your advances. good luck!

yvann94 said:

I won't be that sure :/
I called 5-6 restaurants back today and always got the same answer : I am not interested because my restaurant is full because I have some loyal customers. How can I argument against that ? (or should I argument against that ? I think not but as lots of them just tell me that, I wonder whether I should change my mind)

Click to expand...

I don't quite buy that.

So his/her restaurant is doing great, but the competitor next door is doing better. Ask if he wants to stay just great or better? Sometimes biz needs to be proactive and take a step forward before their competitions do, in order to stay ahead of the curve.

Mcdonalds. Everyone knows Mcdonalds. Yet, they still advertise in multiple media channels; online, TV, radio, print, sponsorships - you name it.
Their restaurants are all around the world. Popular and filled most of the time, yet they still advertise.

yvann94 said:

Around 45 letters Made around 20 calls back.

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Thats 45% response rate. That's very high and have great potential if you ask me

BassTrackerBoats said:

I would not go with this being an awkward situation... it is a relationship sale so build a relationship with him and win his business. Plus if you have a relationship with him he will stay with your service for longer.



Not a lot of letters if you ask me... send out several hundred and see what you get. Too much business would be a good problem and good problems are what makes you real money.

You're doing a very admiral job and I laud and applaud you for your efforts.

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Won't be possible for me unfortunately : 1) That would take a lot of time 2) I'm not even sure there are enough restaurants to contact... 3) I'm not asking for 10 contracts for my 45 letters. One or two would be great ! (If the 1st guy who wanted to deal with me just signs the contract, I will be very happy ! )

originalposter said:

I don't quite buy that.

So his/her restaurant is doing great, but the competitor next door is doing better. Ask if he wants to stay just great or better? Sometimes biz needs to be proactive and take a step forward before their competitions do, in order to stay ahead of the curve.

Mcdonalds. Everyone knows Mcdonalds. Yet, they still advertise in multiple media channels; online, TV, radio, print, sponsorships - you name it.
Their restaurants are all around the world. Popular and filled most of the time, yet they still advertise.


Thats 45% response rate. That's very high and have great potential if you ask me

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1) That was something I was thinking about. Telling them that I already have a contract with some of their competitors and ask them if they want to wait that their competitors go over them...

2) Another problem is when they tell me that they haven't seen the letter. What should I say/do then ? Because, if they don't see the letter, they don't have the shock effect of the bad reviews in red...

3) Nop. Sorry, I was not clear. I sent around 45 letters and I have already called 20 restaurants after these letters. And received only 6-7 calls : some to tell me they were not interested, and some to schedule a meeting. So yes, 6-7 calls on 45 letters is quite high BUT in fact I had only 3 meetings.

4) That is the most important point. 2 of my 3 meetings were from my very first try. And that was not letters but emails. I sent 10 emails and got 2 calls and 2 meetings and 1 possible deal. Since then, the results are not that good... and that is the main ^point that desperates me a bit.

yvann94 said:

Won't be possible for me unfortunately : 1) That would take a lot of time 2) I'm not even sure there are enough restaurants to contact... 3) I'm not asking for 10 contracts for my 45 letters. One or two would be great ! (If the 1st guy who wanted to deal with me just signs the contract, I will be very happy ! )






1) That was something I was thinking about. Telling them that I already have a contract with some of their competitors and ask them if they want to wait that their competitors go over them...

2) Another problem is when they tell me that they haven't seen the letter. What should I say/do then ? Because, if they don't see the letter, they don't have the shock effect of the bad reviews in red...

3) Nop. Sorry, I was not clear. I sent around 45 letters and I have already called 20 restaurants after these letters. And received only 6-7 calls : some to tell me they were not interested, and some to schedule a meeting. So yes, 6-7 calls on 45 letters is quite high BUT in fact I had only 3 meetings.

4) That is the most important point. 2 of my 3 meetings were from my very first try. And that was not letters but emails. I sent 10 emails and got 2 calls and 2 meetings and 1 possible deal. Since then, the results are not that good... and that is the main ^point that desperates me a bit.

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The whole point of the letter is to trigger attention and awareness from the owner/manager etc. If you're already speaking to them, then you can start pitching from there?
And perhaps, you shouldn't limit yourself to certain restaurants and expand to other niches as well?

Just thinking out loud.

yvann94 said:

Won't be possible for me unfortunately : 1) That would take a lot of time 2) I'm not even sure there are enough restaurants to contact... 3) I'm not asking for 10 contracts for my 45 letters. One or two would be great ! (If the 1st guy who wanted to deal with me just signs the contract, I will be very happy ! )






1) That was something I was thinking about. Telling them that I already have a contract with some of their competitors and ask them if they want to wait that their competitors go over them...

2) Another problem is when they tell me that they haven't seen the letter. What should I say/do then ? Because, if they don't see the letter, they don't have the shock effect of the bad reviews in red...

3) Nop. Sorry, I was not clear. I sent around 45 letters and I have already called 20 restaurants after these letters. And received only 6-7 calls : some to tell me they were not interested, and some to schedule a meeting. So yes, 6-7 calls on 45 letters is quite high BUT in fact I had only 3 meetings.

4) That is the most important point. 2 of my 3 meetings were from my very first try. And that was not letters but emails. I sent 10 emails and got 2 calls and 2 meetings and 1 possible deal. Since then, the results are not that good... and that is the main ^point that desperates me a bit.

Click to expand...

You're targeting a niche that "gurus" have sold you (and thousands of newbies) on being a slam-dunk sale, when in fact restaurants run on paper-thin margins and are hammered with offers like yours daily. Here's my advice - forget restaurants and move on to high customer value prospects. Take an hour and brainstorm a list of businesses with lifetime customer values of $5k or more and you'll unearth a goldmine of prospects who won't blink an eye at $500 a month.

Right now you, like 99.99% of people starting in offline marketing, are looking in the wrong places at the wrong prospects. I realize there's been 1001 reiterations of the original concept (which it's worthwhile to mention is not based on theory but an actual proven money maker) and dozens of rip off products, clone WSOs, etc; but there's a good reason why I never once mentioned restaurants in any of the write ups. Follow the money, not the crowd.

I suggest you move on from restaurants and target other businesses.
Try cleaning businesses or car washes.Is true that with restaurants if it's always full you can't do anything to make it better.Where would they put the clients if the restaurant is packed?Got my point?

Try with smaller businesses that don't make much money but are really looking to improve themselves and get more clients.

Gym's, Car wash,car polish,hair salons,beauty salons,tanning salons and so on.
I'm confident you are gonna make it! Don't give up!

DiamonMike said:

Try with smaller businesses that don't make much money but are really looking to improve themselves and get more clients.

Gym's, Car wash,car polish,hair salons,beauty salons,tanning salons and so on.

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I couldn't disagree more.

As for your "quick solution because im gonna sell my restaurant in 3 months" problem, tell the current owner to take your service, and offer his customers small "incentives" to quickly generate reviews.

he could give out the incentive after the review is posted, or before, his choice. either way i think it would be a lot quicker if he wants super speedy changes.

originalposter said:

The whole point of the letter is to trigger attention and awareness from the owner/manager etc. If you're already speaking to them, then you can start pitching from there?
And perhaps, you shouldn't limit yourself to certain restaurants and expand to other niches as well?

Just thinking out loud.

Click to expand...

That is what I do. I just tell them :"Hi, I'm ... and I sent you a letter about your reviews on the Internet last week. Have you received it ? - Hum, I don't think so but I'm not interested in that thing because I already have loyal customers. Sorry."

7878 said:

You're targeting a niche that "gurus" have sold you (and thousands of newbies) on being a slam-dunk sale, when in fact restaurants run on paper-thin margins and are hammered with offers like yours daily. Here's my advice - forget restaurants and move on to high customer value prospects. Take an hour and brainstorm a list of businesses with lifetime customer values of $5k or more and you'll unearth a goldmine of prospects who won't blink an eye at $500 a month.

Click to expand...

Well, you're wrong. I didn't chose restaurants randomly. Actually, France is not like the US. There are some professions that I can't aim : doctors, lawyers, car dealers, etc... I made a list of possible jobs I can aim for and restaurant was one of them. Why ? France is a well-known country for its food so I guessed that a lot of tourists looked at online reviews before going to this or that restaurant. And as there are a lot of restaurants in Paris, well there were a lot of possible clients. So, yes, I still have a lot of restaurants to contact but it's time-consuming (but I like doing that so that's not really a problem)

Furthermore, in France, online reviews are not that used except for restaurants and hotels. And hotels also have very low margins so same problem

7878 said:

Right now you, like 99.99% of people starting in offline marketing, are looking in the wrong places at the wrong prospects. I realize there's been 1001 reiterations of the original concept (which it's worthwhile to mention is not based on theory but an actual proven money maker) and dozens of rip off products, clone WSOs, etc; but there's a good reason why I never once mentioned restaurants in any of the write ups. Follow the money, not the crowd.

Click to expand...

In fact, I have some other professions in mind but as I said, restaurants were the easiest one to begin with. Maybe not the easiest one to gain clients. And I had some upsells for restaurants that couldn't be used elsewhere. And reviews in France are quite exclusively used in the restauration/hotel sector.
I'm actually thinking of contacting one important guy from a big firm using Linkedin. I might also have the direct contact of the CEO using the alumni directory of my school and of my cousin's school....

DiamonMike said:

I suggest you move on from restaurants and target other businesses.
Try cleaning businesses or car washes.Is true that with restaurants if it's always full you can't do anything to make it better.Where would they put the clients if the restaurant is packed?Got my point?

Try with smaller businesses that don't make much money but are really looking to improve themselves and get more clients.

Gym's, Car wash,car polish,hair salons,beauty salons,tanning salons and so on.
I'm confident you are gonna make it! Don't give up!

Click to expand...

Well, I saw some studies that show that 1 point on online reviews can allow the restaurant to increase their price by 11% without losing clients. So, yes it's a possibility.

FlightSchool said:

As for your "quick solution because im gonna sell my restaurant in 3 months" problem, tell the current owner to take your service, and offer his customers small "incentives" to quickly generate reviews.

he could give out the incentive after the review is posted, or before, his choice. either way i think it would be a lot quicker if he wants super speedy changes.

Click to expand...

Yep, but that's not exactly the main goal of this method, getting only "white-hat" reviews. But I'll think about it.

yvann94 said:

I won't be that sure :/
I called 5-6 restaurants back today and always got the same answer : I am not interested because my restaurant is full because I have some loyal customers. How can I argument against that ? (or should I argument against that ? I think not but as lots of them just tell me that, I wonder whether I should change my mind)

To be honest, I begin to lose faith in it. I may do something wrong but I don't know what...

Click to expand...

Restaurants may not be the niche to go with. Doesn't mean it won't work, but I guess there are niches with more potential.

Well it seems to be true. So, I'll try to diversify my niches.

yvann94 said:

Well, you're wrong.

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I'm not the one struggling to flood my pipeline with paying customers. It's advice, take or leave it.

When I said "You're wrong", it was not about "are restaurants a good or a bad idea" (in fact, my results for now show that it's not a good one), it was about the fact that I chose to target restaurants because everyone told me that.
I had thought about it but I also thought (wrongly) that restaurants in Paris earned a lot of money. I'm still not 100% sure it cannot work for restaurants but it is surely not the best niche to target.

I still have around 20 restaurant letters that are already made so I'll send them shortly. Then, I'll target other niches.

Btw, thanks for your messages. Even if I still have no results, I am a bit less desperate than before.

7878 said:

You're targeting a niche that "gurus" have sold you (and thousands of newbies) on being a slam-dunk sale, when in fact restaurants run on paper-thin margins and are hammered with offers like yours daily. Here's my advice - forget restaurants and move on to high customer value prospects. Take an hour and brainstorm a list of businesses with lifetime customer values of $5k or more and you'll unearth a goldmine of prospects who won't blink an eye at $500 a month.

Right now you, like 99.99% of people starting in offline marketing, are looking in the wrong places at the wrong prospects. I realize there's been 1001 reiterations of the original concept (which it's worthwhile to mention is not based on theory but an actual proven money maker) and dozens of rip off products, clone WSOs, etc; but there's a good reason why I never once mentioned restaurants in any of the write ups. Follow the money, not the crowd.

Click to expand...

I've seen about 14 variations of the 7878 method used in several different industries. My hybrid version is exactly what "OG ORM PIMP" stated above, go after big numbers. I revise my offers almost every week to optimize the delivery. The funny thing about seo and orm, is that $300 a month is the budget most small business's (less than 7 employees) will usually pay. I've surveyed about 75, most have no idea what there paying for, but realize their paying for seo because they need it, and $300 is the price point they feel safe with. Yelps #1 ad package for impressions is $300 a month , they have a $125 if you really press them.

Loyal customers move. Loyal customers die. Loyal customers get laid off. Loyal customers get lured away eventually. If you don't generate new customers one day your current customers will disappear. Any business owner should know this. And if they don't, they will be ex business owners in a few years.

Update :

Had a meeting this morning with the woman who will sell in 3 months. After my call, she asked her loyal clients to put some reviews on TA and so there are now 5 very good reviews and TA, all seeming false. I told her about that (that people could think that they are false ones) and she was upset. But then, she calmed down so it was ok. Apparently, she belongs to an Association and many people suffer from these bad reviews they have.
So, she told me that if my service is good, she will talk about me to the other restaurants. So good news
For now, we agreed on a 400€ deal for 2 months. So yes it's not a lot BUT I aim the reputation I can gain from this deal and the possible referrals I can get.

Then, I'll have to make a booklet so that she can give it to her relations.
And now, I'll target other niches.