Shubhankar Paranjape
Regular Member
- Jan 9, 2019
- 365
- 477
Just Yesterday, We got this store flipped for an amazing fortune. I have been looking at multiple Ecom/dropshipping stores of friends/clients, many ad accounts, and people do struggle to be profitable. Most 6-figure businesses are barely profitable, this is because they are focusing on the wrong aspects of their business.
The reality is, the front-end is where the cash really ISN'T. I want to continue to explain that the back-end is where the cash is. Building trust, upsells, cross sells, reviews, return customers, trust badges, automation and marketing/ads is what I focus on.
You might be familiar with most of it but are possibly struggling with the fb ads factor. Honestly, even I consider myself a noob at it. But if I can do it, you can too. For full clarification this is the exact strategy we have been following:
Start with the big 5 being- UK, AU, US, CA and NZ.
Leave the ages open being 25+. They work the best.
Make your language English(Obvious!).
Use 3 stacked interests relating to the product and the third is online shopping without expanded interests.
Testing all new ad sets straight on purchase conversion.
Make placement Instagram + Facebook News Feed
1 day click and on autobid works fine.
Make your ad engaging like this using a good image/s for carousel or a video ad with a good thumbnail using canva (Or a 3D image works wonders!)
Duplicate the ad twice and try 2 additional interests and set them at $5 a day to be launched at midnight
Leave for 48 hours and verify results!
That's it - you can now make ads for testing on Facebook!
This is what we've been using for testing all products. Nothing amazing or professional, just plain, easy and simple.
But Again, It is very important you understand that it's not 100% in the back-end. You can have the perfect and the most lucrative ad in the world, but if you have a shit website, you aren't going to make any money.
This is a value post to help you grow, learn, and scale in your respective stores. Trust me, it's not as easy as it looks and it is time-consuming, but if you keep hustling, you are going to make it through. You all can do this
The reality is, the front-end is where the cash really ISN'T. I want to continue to explain that the back-end is where the cash is. Building trust, upsells, cross sells, reviews, return customers, trust badges, automation and marketing/ads is what I focus on.
You might be familiar with most of it but are possibly struggling with the fb ads factor. Honestly, even I consider myself a noob at it. But if I can do it, you can too. For full clarification this is the exact strategy we have been following:
Start with the big 5 being- UK, AU, US, CA and NZ. Leave the ages open being 25+. They work the best. Make your language English(Obvious!). Use 3 stacked interests relating to the product and the third is online shopping without expanded interests. Testing all new ad sets straight on purchase conversion. Make placement Instagram + Facebook News Feed 1 day click and on autobid works fine. Make your ad engaging like this using a good image/s for carousel or a video ad with a good thumbnail using canva (Or a 3D image works wonders!) Duplicate the ad twice and try 2 additional interests and set them at $5 a day to be launched at midnight Leave for 48 hours and verify results! That's it - you can now make ads for testing on Facebook!This is what we've been using for testing all products. Nothing amazing or professional, just plain, easy and simple.
But Again, It is very important you understand that it's not 100% in the back-end. You can have the perfect and the most lucrative ad in the world, but if you have a shit website, you aren't going to make any money.
This is a value post to help you grow, learn, and scale in your respective stores. Trust me, it's not as easy as it looks and it is time-consuming, but if you keep hustling, you are going to make it through. You all can do this
