Hi BHW, Im not sure if i am asking this questions in right section but here i go. Im currenty making few xxx$ a month trough youtube and other tactics and recently i decided to get in to SEO. So i was learning it for a week and i think im ready to start my first SEO campaign. Ive found a KW with 300k searches a month and i think a competition for that keyword isnt big, its about specific free program download. So the #1 ranked site for that KW in google have this stats But thats just subdomain that is ranked for that keyword. And the main is about free software downloads , stats: So the homepage is ranked very well and has PR 4. Now i have few questions that i would like to get answers: 1.How dificult would be to rank for that keyword. 2.Should I build free download site for homepage and then build the directory subdomain for that kw or should i go for domain for that keyword something like software (its name) download free in the domain name. What will bring me better results ? 3.What kind of budget would be needed to rank for that KW as #1 (just your predictions i know its imposible to know this exactly) I can give more info if its needed. Any suggestions and questions about this are welcome.