Search analytics trick - What should I do now?

So I just found an old website that I built long time ago and I was thinking about checking the traffic and search console. I WAS amazed by what I just found. I get around 10-15 visits per day and I only have 4 articles that targets 4 different keywords. I went to search analytics and found that I am ranked in top for some amazing keywords (buyer intent ones too) but I didn't know that haha
Now, what should I do?
1. Build articles around those keywords? (will they stay at the same position even if I don't have any article yet?)
2. If I change the website structure will that affect the rankings? (I have a shitty on-page optimization and the site looks ugly)

Thanks in advance!

iupdpcvm said:

1. Build articles around those keywords? (will they stay at the same position even if I don't have any article yet?)
2. If I change the website structure will that affect the rankings? (I have a shitty on-page optimization and the site looks ugly)

Click to expand...

1. yes build more content; positions always fluctuate, by adding content you add authority and may rank for more keywords,
2. if site is better structured, rankings should improve, for at least 1 reason, better UX,
3. decide how to monetize, then build around the monetization method,
4. send backlinks.

safeSEOboost said:

1. yes build more content; positions always fluctuate, by adding content you add authority and may rank for more keywords,
2. if site is better structured, rankings should improve, for at least 1 reason, better UX,
3. decide how to monetize, then build around the monetization method,
4. send backlinks.

Click to expand...

Thanks for you answer! If I write article for those keywords do you think it will rank instantly? I mean, will they be at the same position?

iupdpcvm said:

Thanks for you answer! If I write article for those keywords do you think it will rank instantly? I mean, will they be at the same position?

Click to expand...

It is not possible to predict exactly what will happen. All we know is that, if you improve site, content and get backlinks, and as site already ranks well for these keywords plus it is aged, then overall rankings should get even better. Overall but no way to predict more than that.

safeSEOboost said:

It is not possible to predict exactly what will happen. All we know is that, if you improve site, content and get backlinks, and as site already ranks well for these keywords plus it is aged, then overall rankings should get even better. Overall but no way to predict more than that.

Click to expand...

Got it, thank you so much