Sales Campaign or Leads Campaign?

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Thank you all for your valuable responses. I guess that leaves no doubt anymore :)
 
Lead is the king as always, so be focused and make lead or know how to do that properly!!!
 
Choosing a campaign depends on your specific goals and how you want to engage with your audience. If your goal is to increase website traffic without necessarily generating leads or sales, you can use traffic campaigns
 
Lead is what you should be doing. Sales come after, after you've warmed them up enough.
 
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