Attracting new traffic
If you suspect that there is ineffective activity on your website, it is best to remove the ads from the page and then investigate. After confirming that the source of invalid clicks has been ruled out, start advertising on that page again.
Consider the following points before deciding to start working with any website optimization service provider:
It is best to seek advice from webmasters you know and trust, or search online for reputable optimization service providers with a good reputation. Try to find out what other people are saying about the service provider on forums before you start working with them.
If you decide to use an optimization service provider based on online reviews, ask for examples of optimized websites, the more similar they are to yours, the better, based on the type of content, audience profile, number of visits per month, and so on.
Best Practices for Working with Website Optimization Service Providers
The optimization service provider should educate you on all the ways to drive traffic to your website and where that traffic is coming from. Suspicious traffic sources are the most dangerous and they can generate invalid clicks for your ads, which can lead to the deactivation of your account. Please note that it is your responsibility to monitor and evaluate traffic.
Suspicious traffic may violate several provisions of the AdSense Partner Code regarding "Traffic Sources," such as:
Using automated roamers designed to simulate user behavior
Buying unrelated traffic from unknown ad affiliates
Participating in pay-per-click programs
Receiving traffic from spam or software applications.
If you decide to take a new approach to increasing traffic to your website, it is recommended that you use channels in order to isolate new sources of traffic and monitor their effectiveness. You can also use Google Analytics to separate and monitor different sources of paid traffic. Once you have set up your channels and Google Analytics, you can generate reports to evaluate the effectiveness of your traffic. If you find unusual, invalid, or ineffective traffic sources, you should immediately stop getting the traffic and remove the ad code from the affected pages. Doing so reduces the chances of violating the AdSense Cooperation Code.