I've got a few questions wandering through my mind at the moment, after Penguin I'm starting all over and getting into email marketing so I wanted to know a few things: 1) Importance of email templates, would a good email template increase CTR and/or decrease getting sent to spam? 2) How does the spam filter work in say, Gmail, Hotmail, Yahoo? This would obviously be referring to me emailing someone I don't know or who hasn't yet subscribed to me, what's a good guide for what to put or leave out in a subject and email content to assure more success in emails not ending up in the spam folder? 3) First email after they insert their email on my landing page will contain the free ebook as promised, should it contain anything else, like a partial article with a [Read More] option, linking them to the website where the full article is, with an optional clickbank ID in the URL? 4) How often should I be sending out automated emails with Aweber / Mailchimp? Once every .... ? 5) What would you consider the most important for keeping these guys as real clients, of course my intention here before starting anything is to provide unique and real value to the potentially future customer, of either one or one of many courses. My niche is Dating Advice. (Dating Women, Dating Tips, Getting Your Ex Girlfriend Back, Etc). If anyone is experienced in this and wants to help me out I'm sure I could show some appreciation by either awarding them money for their time or exchange of things they might not have, i.e. targeted emails, or SEO advice / software. I'm quite open to helping anyone that takes the time to help me.