Pillar Content Question

Hello Dears,

Here to ask, to create topical clustering, should I only link TO my Pilar Content from other supporting articles?

or

Should I also link FROM the Pilar Content to my supporting articles?

Thanks,
Josh
xoxo

Link to and from your pillar content.

You don't want any dead ends with your link flow. Plus, pillar content will be your most powerful, so use that power. Just do it reasonably.

Word Wizard said:

You don't want any dead ends with your link flow. Plus, pillar content will be your most powerful, so use that power. Just do it reasonably.

Click to expand...

Really grateful for always responding to my noob questions oh @Word Wizard

Still quite vague or I'm just dumb, sorry. So should I link To and From my Pillar Content? or just Link To (from supporting content)

Thanks,
Josh

Josh Saga said:

Really grateful for always responding to my noob questions oh @Word Wizard

Still quite vague or I'm just dumb, sorry. So should I link To and From my Pillar Content? or just Link To (from supporting content)

Thanks,
Josh

Click to expand...

To and from. A dead-end means links point in but not out. Avoid that. Keep the juice moving.

if they are related subtopics article then link to and from to let the link juice flow.
if they are purely supportive content only to send juice then only link to pillar content.

I don't suggest that you internal spam link your pillar content.

It has to be in context.

Ultimately, doing so has to add value to the life of your reader.

That's the bottom line.

A lot of people make this rookie mistake.

They know well enough not to do external backlinks spamming, but they can't help themselves when it comes to internal linking.

They still end up screwing themselves because when Google bot does a link map of your site, it's going to look really weird coz it seems that all these pages linking to a handful of internal pages.

Something is wrong with this picture.

Do you see how this works?

So, the more natural your linking pattern is, the better.

You can still get away with that approach, but you have to also link to other sites.

What works for me is to do a lot of external linking to non-competitor .edu and .gov, high-authority external sites.

Now, you may be asking: "What's the point of that?"

Well, first, they have to add actual value so I'm using them as citations to the claims I'm making on an article.

That's the first step because when people can see that they can verify what I'm talking about, it adds to the credibility of my sites.

Since many of these websites are government-run or university-run pages, they're obviously not competitors.

But I'm packing a lot of their credibility and legitimacy by linking to them.

The next thing that I do is make sure that I link responsibly.

What I mean by that is that I focus on key claims.

I don't just link every other word or based on a certain percentage.

The key is to create a smooth experience for the reader where they feel that their trust in your brand increased after reading your article.

That's how you play the game.

Or, at least that's how I choose to play.