Need inputs for a growing tech startup!

So I am working for a tech startup where my aim is to grow its reddit presence and bring some organic traffic to the company's website. The aim is not to generate sales but to create word of mouth and genuine presence across internet and platforms.

I want few inputs on how and what should be my approach for this.

Q1. Should I use a anonymous account for this focus initially on karma building and then subtle mentions or startups name push?
Q2. Should I create a fully disclosed company account and share capabilities about the platform without links and non-salesly things?

Consider me as someone new in that domain and help me with whatever inputs you have.

I'd go with a transparent company account instead of pretending to be a regular user. People on Reddit usually spot disguised marketing pretty quickly.

Spend most of your time answering questions, sharing useful insights, and joining discussions without trying to promote the product. Once you've built some credibility, occasional mentions of your startup will feel much more natural.

Can people selling aged reddt accounts contact me?