Facebook pixel:
So for this I wanted to make it it's own section because of how vital a role it has played in my success. So reaching the final page of a specific quiz is an event. Literally every quiz on my site has a complete event on my pixel and yours needs that for your site too.
Initial Traffic:
My journey started off bumpy with my first ad account with facebook getting banned. Don't make the same mistake I did, make your social accounts first, build you FB page and post all your quizzes, make a group(join some too) and share some niche related content, make a subreddit, post all your quizzes to pinterest. Start to form your social platform, then buy social signals(theres plenty of suppliers here on BHW for that) so your content gets shared "naturally" and get some initial traffic.