To this and a few posters above stating that google is creating a better and safer web by being a great search engine and trying to show the most relevant results..... have you seen how the SERP real-estate is dominated by google ads, shopping, and other owned and sponsored properties? Are those really the most relevant results? Also please explain to me why exactly a well SEOed site where the webmaster/seo has taken the time to build a solid site, and has gone through the painstaking process of building loads of links from all across the web, using anchors, contextual linking... blog posts, social signals, etc etc etc. Even if it is using so called "blackhat tactics" where links are build by automation... Why The F should that site not rank and be under threat of penalty?
Panda I understand. Content needs to be good and legit. Valuable information offered to the searcher... absolutely. But how is it that good hardworking people (marketers/SEO's/bloggers/whatever) who build up a site, or even small mom and pop shops who take their business online..... decide to get into this thing called SEO, have some links built because they are trying to succeed online... how is it a good thing for the web, or creating a better search engine to penalize them right out of the SERPS, many times destroying livelyhoods, months of hard work, and hope of succeeding. Then what, they have to go on their hands and knees and send re-consideration requests? Use the disavow tool to give google more fodder? ...... yep, if that's building and maintaining a better search engine, maybe I have missed the point.
And those championing Matt Cutts, if he's in any way shape or form responsible for Penguin and thereby the direct creation of Negative SEO which is now a very real and disgusting part of online marketing and SEO.... so much to the point that clients are contacting me to destroy ranking of their competitors (which I will never do and shame on anybody who uses these tactics) .... if this is his idea of a better search engine and a better internet, then he's a freaking douche and you can thank him the next time somebody neg SEO's your site and all your hard work and $$$ go down the toilet.