if you use RankMath it will tell you what to do to optimize your content the way google likes it.
if you don't use RM you can use services like Neuron Writer, SurferSEO, Frase, etc. and they will tell you the same thing as RM... Although, I think there are other SEO plugins besides RM that can do this (SEO Pressor for example, I remember it had some optimization tips, I'm just not sure if they're as good as RM)
Anyway, it's a matter of optimization, ie. inserting LSI terms and SEO entities into your content. Basic SEO stuff...