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Keyword Research the BTB Way

Discussion in 'White Hat SEO' started by BassTrackerBoats, Jul 23, 2011.

  1. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    We all have our various ways of searching for Niches and KWs to build sites that get a lot of organic traffic and make us money. I?m going to share my particular way and perhaps we can get a meaningful discussion on what you do and how to twist what we all do to make our own KW research even better.

    Before I go into my methodology, it is important that you realize that KW research is not a science but rather an art? there is no perfect way and certainly mine is not perfect but it works for me.

    I don?t use Market Samarui, Traffic Travis or any other tool in order to find my KWs, I use the adwords keyword tool, wikipedia and life experience. I?m not saying those tools are bad, I just don?t use them and perhaps if I did I could save some time. I also do not build 5 page websites and leave it at that; I like to build large sites with many KWs that inter relate so that I get lots of cross over traffic and a very low bounce rate.

    Also having my visitors typically visit more than one page on my sites give me a second and third chance to ?sell? them whatever I am using to monetize the site.

    There is a saying in sales ?80% of the sales are made by 10% of the salesmen on the 5th call.? If your visitor is going to your site and only going to one page, you are losing opportunity to sell them your CB product/have them click on your adsense ad/lose the chance to sell them your Amazon product/insert your monetization method here.

    Ok, enough of the preliminary baloney, onto my process.

    As I stated one of the things I use for KW research is life experience as I am really a rather intense person and generally when something happens in my life that has a bit of an impact I spend a fair amount of time mulling different ideas/thoughts/options and more often than not it brings me to business ideas.

    Since my current business is internet marketing, I generally ponder on how to turn my particular life events into some kind of online revenue stream and for me that is building a site that would rank.

    My most recent site is a site that centers around a particular medical condition that is fairly common. I was recently diagnosed with one aspect of this common disease and thought ?How can I turn this news into cash?? so I messed around with the idea.

    First thing I did was to open a notepad file and type a lot of ideas for KWs that would normally come to me about this disease? conversational KWs are very good for SEO generally and make a web site flow nicely.

    The smoother your site flows, the more likely the visitor is going to read more than just the page that they initially landed on.

    After that I take the main KW that I started with and go to wikipedia and see what wikipedia has on the main KW page. Looking at the page, I see what other wiki pages are interlinked to that page and copy and paste them. More often than not, I?ll click through and read a bunch of those pages and see what they are linked to and copy and paste those KWs as well.

    Why do I do this with Wikipedia? Well, if Google recognizes wikipedia as an authority site, and G does for almost any subject, then I want Google to see that my process is very similar in using many of the same or similar KWs on my sites. Wikipedia KWs on your niche site can have a nice effect in the ever prying eyes of Google.

    So now I have some 50 ? 60 KWs or so sitting in my notepad looking all fat and happy and it is time to log into my Adwords account. You don?t have to buy adwords campaigns to open an adwords account; it?s free and if you choose to run campaigns you can but you are not obligated.

    I put all of the KWs in the search box and make sure that the settings are set for the region I want to target. I?m American and I always target the USA and English, you may want to target a different region like the UK, Japan, Germany etc.

    After putting my KWs and choosing my settings I click the search button and get as many as 800 different KWs related to the topic. Don?t get all excited here, many of those KWs are duplicates like ?blue widget? ?widget blue?, so you will do a fair amount of culling after cleaning up your KWs? this is where you actually have to do some work.

    Download the KWs into an excel file and go through the following process:


    1. Sort the data by local searches ? ascending.
    2. Delete any KWs under 800 or so.
    3. Sort the file by competition.
    4. Delete any KWs that are .80 or higher.

    You?ll end up with a bunch of KWs? usually at least 600 or so and now you have to go line by line and eliminate the duplicates.

    I found that for me the easiest way to do this was to sort by local monthly searches and look line by line for exact numbers on subsequent lines? line 35 has blue widgets with xxxx local monthly searches and line 36 has widgets blue with the exact same number? that happens all the time. Remove the one that makes less sense; in this case it is widgets blue.

    This process is a little tedious but absolutely necessary so you don?t have a bunch of gobbly gook KWs running wild on your web site as you add content. For me this is a must because I outsource all my content and it would be writer abuse to ask any of my writers to write using the KW widget blue.

    Those of you that have seen my websites know that my smallest one is 150 pages and I have several with about 2,000 pages. My most recent one has about 1,100 pages according to Google but in reality it is only about 300 articles or so.



    They are quality sites with quality unique content and they rank for hundreds of KWs and are often the source for eHow writers and other legit authority sites thus giving me backlinks from those authority sites and Google seems to like that sort of thing.

    I won?t say you will get rich using my KW research but I?ve been working like this for a fair amount of time and my revenue is very strong between Adsense, Commission Junction, Click Bank and Amazon.



    So there you go, the cat is out of the bag for you guys.


    If you want a PDF of this post, I have it here:


    http://www.mediafire.com/?pvpo03puhdo82ph


    I also think this would be a good thread to bookmark or subscribe to because I am sure there are others that have other ways of KW research that will most certainly help you.
     
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  2. WadeyX

    WadeyX Junior Member

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    Very helpful post! Especially for a newbie like me! Thank You very much! :D Deserves more that 1 thanks..
     
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  3. felixgoh

    felixgoh Regular Member

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    Why is that so? Is it because of tag/category pages?
     
  4. dichotomy

    dichotomy Regular Member

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    Some good ideas to further exploit wikipedia, I dig it.
     
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  5. Thojon

    Thojon Newbie

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    great methods, I will definitely check these out, I am just getting into internet marketing myself (from home anyway) and it is people like you who share valuable information like this which allows me to continue learning and growing!
    Thank you BTB!
     
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  6. sttiger

    sttiger Regular Member

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    All hail BassTrackerBoats for this wonderful strategy. I really like your approach of inter-relating keywords.

    Whenever I build a micro niche site for a specific keyword, I would look into the related keywords to my main keyword on Google Search Engine and write articles on those keywords to get even more traffic from multiple keywords rather than relying on just one.

    Thanks again! :)
     
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  7. paymymortgage4me

    paymymortgage4me Junior Member

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    I saw KW research, I saw BassTrackerBoats, I knew it was going to be good. Thanks for another good share, I don't think anybody can learn too much about KW research.
     
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  8. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    It's category pages that cause that; I also have my articles in more than one category when I build a site.
     
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  9. darshan1994

    darshan1994 BANNED BANNED

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    So BTB, how many articles on your 150page sites? When I made my site I used didn't let google index category pages since I thought it will pop up for duplicate content if articles were visible there.
     
  10. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    My little 150 page site has 500 articles on it; one for each page but that is my smallest site... I now build much larger sites.
     
  11. darshan1994

    darshan1994 BANNED BANNED

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    I am confused
    1,100 Pages site has 300 Articles
    300 Pages site had 500 Article?
    Do you have multiple article per page?
     
  12. dabeast

    dabeast Power Member

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    nice post :)

    i want to ask what to do with the synonyms of keywords ?

    i mean the phrases both of which make sense and both have gud amount of searches..shud i create different page for each synonym ?

    also what about plurals..sometimes i manage to rank for example blue widget and not blue widgets..so how to deal with this..

    shud i create a separate page for blue widget and blue widgets since google gives so much weightage to title tag ?

    and by the way do u mind showing one of your sites only if u wish to ? :06: it will help me a bit
     
  13. silvergun

    silvergun Newbie

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    I never thought to use Wikipedia to get more related keywords, usually I would just plug my keywords into google keyword tool and go from there. I just tried it with one of my keywords and yeah, you really do get more ideas to write about related to your main keyword. Very nice method I will be doing this from now on!
     
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  14. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    Each page on my site has one article about 500 words. I assume that the 1100 pages that show up on the one site when I do site:domain.com I am building that has only 300 articles is due to category pages.
     
  15. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    When I come across widget and widgets, I opt for the plural myself and I don't generally take the synonyms that are duplicate even if they both make sense.

    To me that doesn't make sense and would end up making my sites look a little spammy... look at the authority sites that are out there and I would bet you don't see them doing that.



     
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  16. forlearnx

    forlearnx Regular Member

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    Nice method! You have pretty much summed up my KW researching technique. I've not thought about checking wikipedia for KW suggestions. They normally rank well for tonnes of different topics, so I like your twist. I can see by using similar KWs or KW flow coupled with some decent backlinking you could easily out ranked wiki.
     
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  17. forlearnx

    forlearnx Regular Member

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    Seeing as I've learned so much on this forum, I'll give some back too! I would say keyword research is the most integral part of your IM website developments. So make sure you do this part correctly or you will pay for it in the proceeding steps.

    On google keyword tool I normally enter a few KW's which I've thought about, something I've seen on the TV, heard on the radio, or something that has affected me during the week/month. I then enter those KW's into the tool, it will return around 800 plus KWs. I check the the box for "exact searches". I then export everything to excel and edit it (as OP has mentioned above), filtering out all the lower search terms. I use the most popular and start putting articles together with as many KW in the flow of words as possible.

    Here's my twist. Out of those 800 returned results usually only around 200-300 are decent enough work on. I do a bulk check for any available EDM domains and I registered them and create some mini sites. These mini sites will rank well and very easily, with little or no SEO work. Just make 6-8 articles and you'll be fine. Monetize them. After a month or two see which are doing well and add more related articles. Keep rinsing. Do some backlinking. I thoroughly recommend Linkpushing by OP. I use the service, together with others, and have been ranking well for some medium-high competition KWs.

    I have also thought about checking the top 3 sites ranking for particular KWs, and analyse their KW flow and density. But this requires a lot more resources. I know there are tools out there that will help, but I wonder if anyone else has a method which will make this easier.
     
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  18. angelas111

    angelas111 Jr. VIP Jr. VIP Premium Member

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    So as far as adding content, do you just give your outsourcers the keywords and let them rip? And do you drip feed the new content or add it all at once?
     
  19. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    That's all I do; I am fortunate that I have Ramsweb as one of my writers as he is excellent as well as someone that I bumped into that is in Canada who offers the same kind of quality in both research and writing.

    With Ramsweb, he sends me 10 articles a day and I add them daily if I am not too lazy and my Canadian writer sends me all the articles at once and I drip feed them.

    Both of them get orders of 100 KWs at a time.
     
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  20. bojana

    bojana Junior Member

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    you took the words right out of my mouth! :)

    tnx BassTrackerBoats!
     
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