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Keyword Cannibalization

Discussion in 'White Hat SEO' started by BlackHatBubble, Mar 16, 2017.

  1. BlackHatBubble

    BlackHatBubble Newbie

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    I am building a strong case for keyword cannibalisation happening. Our pages provide product reviews, and the only difference between the keyword cannibalisating pages is the volume of output they produce, e.g brand/model/output-12
    brand/model/output-20
    brand/model/output-30


    Before I proceed into merging same brand, same mode, but different output pages into single one. My questions:

    How do e-commerce pages that sell brand/model/output individually per page manage without keyword cannibalisation?

    I had tags and categories at one pointed blocked by robot.txt, but now removed them from the list. Could this be the problem?
     
  2. Samwacgamchy

    Samwacgamchy Jr. VIP Jr. VIP

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    don't know much about this. Read backlinko.com by brian dean or some other link building expert who knows a stuff about backlinks. I think he has a post about ecommerce seo and how to create product pages with keywords and tags. Can't link because i am new here.
     
  3. mobidea team

    mobidea team Junior Member Premium Member

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    Hey there!

    Usually, canonicals are the way to go for these things. Focus on /model/ and canonicalize the rest to that page. It's like if you're selling water bottles you can have 3-5 different products (200ml, 500 ml, 1L etc) and it's better canonicalizing them to the main product
    But how different are the output-20 from output-30?

    I'd recommend merging all the reviews to 1 page instead of split up and use e.g. a TOC to help users navigate (TOC - table of contents).

    Cheers!
     
  4. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    I depend on keyword cannibalization in online retail. For example most jewelry sellers will have dozens of different "Sterling Silver Amethyst Bracelet" products. The default filtering of Google will only allow 1-2 of them to appear in the search results. So when one of mine sells out and isn't going to return anytime soon I 410 error it so Google drops it from the index quickly and starts showing one of the other bracelets we do have in stock. It allows "in stock" pages to appear in searches. Purposefully engaging in keyword cannibalization combined with using 410 instead of 404 for long term out of stocks makes an awesome solution.

    Just my opinion though. :)
     
  5. shakthipriya

    shakthipriya BANNED BANNED

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    Keyword cannibalization is a widely-spread website internal information structure problem that occurs when multiple subpages are targeting one and the same key term.
     
  6. BlackHatBubble

    BlackHatBubble Newbie

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    But what if my current individual product pages are driving traffic and if I merge them into a single page I will lose that traffic?
     
  7. ZachMiller

    ZachMiller Jr. VIP Jr. VIP

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    What you're thinking about is correct. But I would only use 5-10 keywords per page [regarding keyword txt], and optimally use the keywords in VIEWABLE TEXT [as a visitor] here and there...

    Do not bloat your site with 100 keywords, but just a few per page..
     
  8. amz seo

    amz seo BANNED BANNED

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    i can provide you the ranking services
    skype :jamesgray9565@gmail.com