September 2016 made quite a stir across the internet marketing arena when Google rolled out its Penguin Update 4.0. It’s been working “real-time” ever since. The update has been included in Google’s main algorithm, and it’s definitely not a filter! The most horrifying aspect is that you may not be even notified when you’re hit/penalized by the update! You might have to go on a limb assuming that you were probably penalized by indirect signs - sharp drop in organic traffic or a Google dance scenario. It could be a declined position for some or all of your keywords, the branded ones as well. Like with any other update, there are two sides to the coin. Penguin 4.0 makes it possible for you to witness the results quick for your actions, so quicker the penalization as well. And guess what? The recovery comes fast as well! The mean, sheen, clean-up machine! – Penguin 4.0 Penguin 4.0 is designed to catch spam link profiles in a jiffy, while keeping low-quality sites from scoring well in search results! Top 4 Strategies to Stay on Top Regular Monitoring of SERP – Don’t just monitor the keywords on the homepage for which you are ranking; every keyword across all subpages need regular monitoring. Clean Backlink Profile - Make sure you keep a check on your backlink profile, period! Deep Backlink Audit – Perform deep backlink audits for every subdomain and subdivision of your websites. Disavowing Files – Update your disavow files after performing an exhaustive backlink audit. You don’t want to miss the easy way here. What’s next on the cards? Google has graciously given its users the power to experiment. Penguin’s “real-time” feature makes it possible for you to recover from penalties within a quicker timeline. Be mindful of tackling your experiments with a calculative mind and a highly monitored approach. Grey-hat SEOs and Black-hat SEOs can top up your game at this time, It’s time to get smarter Possible Practices (Too early to guess but these have given a glimpse of hope) Real Guest Posts – Real posts are the game! You get all you need when you perform your Guest Post right and I do not mean Guest Posts with PBN thing! Create quality content on regular basis. I mean like get your website looking fresh , keep your social traffic high. What other practices do you think can be implemented?