September 2016 made quite a stir across the internet marketing arena when Google rolled out its Penguin Update 4.0. It’s been working “real-time” ever since. The update has been included in Google’s main algorithm, and it’s definitely not a filter! The most horrifying aspect is that you may not be even notified when you’re hit/penalized by the update! You might have to go on a limb assuming that you were probably penalized by indirect signs - sharp drop in organic traffic or a Google dance scenario. It could be a declined position for some or all of your keywords, the branded ones as well. Like with any other update, there are two sides to the coin. Penguin 4.0 makes it possible for you to witness the results quick for your actions, so quicker the penalization as well. And guess what? The recovery comes fast as well! The mean, sheen, clean-up machine! – Penguin 4.0 Penguin 4.0 is designed to catch spam link profiles in a jiffy, while keeping low-quality sites from scoring well in search results! Top 4 Strategies to Stay on Top Regular Monitoring of SERP – Don’t just monitor the keywords on the homepage for which you are ranking; every keyword across all subpages need regular monitoring. Clean Backlink Profile - Make sure you keep a check on your backlink profile, period! Deep Backlink Audit – Perform deep backlink audits for every subdomain and subdivision of your websites. Disavowing Files – Update your disavow files after performing an exhaustive backlink audit. You don’t want to miss the easy way here. What’s next on the cards? Google has graciously given its users the power to experiment. Penguin’s “real-time” feature makes it possible for you to recover from penalties within a quicker timeline. Be mindful of tackling your experiments with a calculative mind and a highly monitored approach. Grey-hat SEOs and Black-hat SEOs can top up your game at this time, It’s time to get smarter Possible Practices (Too early to guess but these have given a glimpse of hope) Real Guest Posts – Real posts are the game! You get all you need when you perform your Guest Post right and I do not mean Guest Posts with PBN thing! Create quality content on regular basis. I mean like get your website looking fresh , keep your social traffic high. What other practices do you think can be implemented?
Nice Post Kabe! For me and my clients serve not much really changes. I've been doing the same thing for years! I focus on securing high DA .edu / .gov resource links and top tier content marketing links from NY Times, CNN and other media outlets. The moral of the story is to focus on building a rock solid link profile for your website and stay away from building your link profile on the latest link building fad and you have little to worry about
So true @SolidTactics! and thanks for your comments, appreciate it Editorial links makes a strong link profile, I'm impressed with your work as this requires a lot of patience . Way to go man!
It's an information/discussion thread on Penguin 4.0. Few people around us have less or close to no idea about the recent SERP ranking drops beacuse of the Goolge update which is no more a filter now.
I for instance, wouldn't touch disavow tool no matter what. Unless it was about negative SEO, but that tool is a huge NO to me. Better than screwing with disavow tool and praying that it works, don't build crap links. I honestly doubt, that someon can tell for sure, that disavow tool really works and the disavowed links are really not counted in any way whatsoever. But that's just me. Also, the only 2 practices that has to be implemented here are: 1. Don't get shit links 2. Don't rape your anchor ratio, especially the exact one. And no, 10%, or 5% exact match ration are not fine. Unless you are churning and burning. Avoid these two and Penguin won't touch you. If yes, then it's most likely not Penguin.
