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Is the Domain Name still relevant for Ranking?

Discussion in 'White Hat SEO' started by Nekronomikon, Oct 26, 2019.

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Is the Domain Name still relevant for Ranking?

  1. Yes, of course

    29 vote(s)
    78.4%
  2. Naw man

    8 vote(s)
    21.6%
  1. Nekronomikon

    Nekronomikon Registered Member

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    What do you think guys? Is the domain name still important for ranking or have the times changed?
     
  2. TwitterPanel

    TwitterPanel Junior Member

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    Still important.
     
  3. Yellowcrow

    Yellowcrow Junior Member

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    I think it has more influence on link attractiveness(?) than actual SEO.
    For example:

    If I search for gardening tips & the top results are from:
    (i)www.randomstuff.com/gardeningtips
    (ii)www.gardeningstuff.com/gardeningtips

    I would go for the second option because subconsciously I would thing it has more authority even if I have no idea about domain authority & stuff.

    Maybe more clicks leads to higher rankings and it gives off an image that having a keyword in domain names helps ranking rather then Google preferring it.
     
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  4. Nekronomikon

    Nekronomikon Registered Member

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    Yes, this could be the case. I think many people (including me) do that.
     
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  5. Mr Positive

    Mr Positive Jr. VIP Jr. VIP

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    Yes it’ll always be important
     
  6. CreateWealth

    CreateWealth Newbie

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    Yes.
     
  7. Twynne

    Twynne Jr. VIP Jr. VIP

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    Absolutely
     
  8. HiPurple

    HiPurple Jr. VIP Jr. VIP

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    Wow, a thread where people understand and appreciate the importance of a good domain name. I feel at peace now.
     
  9. Soiju

    Soiju Registered Member

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    It still important for exact keyword search. I tried to optimize one of my clients SEO but still lose to a competitor with no optimization but an exact keyword domain
     
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  10. Area 51 Man

    Area 51 Man Power Member

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    Choosing the right domain is an important step if you want your web project to be successful in the long run. You should choose the domain name for the user, rather than for SEO reasons. A short, memorable domain name with thematic relevance and recognition is essential here.
     
  11. Nekronomikon

    Nekronomikon Registered Member

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    I struggle a little bit with finding a domain name, because my niche keyword consists of two words. One of these words alone doesnt make sense. But the two words together are already taken as a domain. I feel like three words might be too long for a domain. What do you Think?
     
  12. HiPurple

    HiPurple Jr. VIP Jr. VIP

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    That depends upon the total length and whether the third word adds to the readability (radio test), credibility, brandability, and memorability of the domain name.

    For example:

    BeHereNow works
    HotNewCars works
    DuckDuckGo works
    MaryJaneShoes works
    DoubleEdgedSword works
    CoffeeTeaOrMe works
    TheDoctorIsIn works

    TennisShoesApp doesn't work
    HerbalTeaSuite doesn't work
    HowToFindTheBestBargains247 doesn't work

    etc.
     
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  13. Area 51 Man

    Area 51 Man Power Member

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    As you said, i think 3 words are too much for a domain name, except those words are short. What is your niche keyword? Maybe with the name we can help you.
     
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  14. TravelingPizza

    TravelingPizza Junior Member

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    Still important of course. However, it's probably not even in the top 20 ranking factors in Google's algorythm.
     
  15. thebat1980

    thebat1980 Power Member

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    Memorable and unless you are a huge brand, base it around the offering you are providing. Short and sweet, ask older people (sounds odd but it works in terms of - will they recall it). Also, looks better in ads, social media etc.

    I'd stick to main country extensions rather than the newer ones too. Also forget exact match, made me a killing years ago, now looks spammy and naff.
     
  16. YujinTan

    YujinTan Elite Member

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    hmm subjective? Of course those top domain name already been owned by big company or some lucky individuals.

    For an example Fashion, those domains pop up surely fashion.com , anything got a fashion word.

    but how about apple . com? Everyone knows is a tech company but using a fruit name.
     
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  17. nefariousn

    nefariousn Junior Member

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    10 years ago this same topic was posted. People complained it was getting harder, more competition ect. I've been around but not active in internet marketing for the past 10-15 years and this has always been something people have said. But there will always be a way forward, in 10 years from now people will reminisce about the good old amazon affiliate days, and when you didnt have to "invest" 5K plus to rank or something like that, whatever the new problem will be then.
     
  18. YujinTan

    YujinTan Elite Member

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    so what can you see in future?
     
  19. Nekronomikon

    Nekronomikon Registered Member

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    My niche is about australian shepherds
     
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  20. nefariousn

    nefariousn Junior Member

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    Sorry I posted in the wrong thread, but yeah I think keyword is helpful in the domain like people say, its not as important it was before because you can brand yourself and become an authority then it doesnt matter, but it doesnt help if your brand name incorporates the keyword.