2,000,000 Followers
So why have I not started monetizing yet, what am I waiting for?
Basically I've done a Pivot of my business... I have 25 Accounts with 600,000 followers all in the same micro-niche - they all love the same exact topic and types of products. There will be high-click-thru from this group for sure once I launch my product.
I have another 75 Accounts with 1,400,000 followers across many other niches which may or may not like my niche business. Chances are there will be lower click-through.
I've purchased the Avada wordpress + WooCommerce + Paypal and have already designed my store. This is not that hard, but requires watching a lot of youtube videos to teach, as well as some odd backend issues dealing with the server. THE MOST IMPORTANT THING is to design to smartphone mobile devices. If it doesn't look good on mobile, then it doesn't matter what it looks like on the laptop. All my visitors will be coming from IG, not from google, blogs, facebook... which limits this strategy to a very mobile-heavy dependency. This means getting rid of popups, because they suck on mobile devices - sometimes its impossible to find that little x to close the window - that really pisses customers off and they won't return.
In addition to my main digital product, I've decided to also sell complementary products which can be printed-on-demand, so that I hold zero inventory and don't have to worry about shipping. I have hired 5 designers to make designs for me.
What kind of product am I doing? Well without giving anything away - I've had to hire several people off upwork and fiverr, as well as word of mouth. The product development has taken 3x longer than expected (From 6 months to 18 Months). There are numerous other contributors to this product who I don't know because my project manager is doing all the heavy lifting. But with each iteration, and re-iteration, the product gets better, but this takes more time and increases the budget each round. Originally I was developing this product just for myself, something I was very passionate about, but then realized that others may like this too, and decided to formerly make it a business idea rather than just a personal idea.
Also, I wanted several launch videos too, and I've found some people off fiverr/upwork who will make animation videos for $10/hr, and will take them about 2-days per video (roughly 10 hours).
I think the product and launch may be near - in 1 month's time.
Cheers!