I?m wondering what type of technique the following website is using: URL: onlinebookies.co.uk/sport-picture-of-the-day-flying-courtois I see that they always use a short snippet of an article on another website and then link to it. They usually use very prestigious websites like theguardian.com or bbc.co.uk Can you tell me what technique this website is using? What are the benefits of this technique? Is that possible, and if so can you guys point me to links to research more about this technique? Looks like they are using some RSS feed maybe? To pull the snippet of information and then link to the main article? Besides the ads I don?t see any keyword linking out or something of that sort. I can confirm that site gets indexed on google pretty quick, but what is the benefit of it if there is no keyword linking to your main site?