How to Run Proper ads on FB and IG

Hello everyone.

Today I just closed in on 2 new potential clients who were really interested in FB ads and Instagram management. One client is a photographer, and the is a hair dresser.

Does anyone have any tips and/or secrets on how to gain more followers on their Instagram accounts, and gain leads on the Facebook ads.

Thanks

I'd start with looking in to building audiences to target people local to those businesses who would benefit from the services.

Photographer, wedding? Corporate? Portraits?

Salon, women, men, unisex, age range?

Have they already got followers, can you create lookalike audiences?

Do they have a website, has the site got fb pixel installed?

A/B test your ads, pic vs video.