I have got a client who wants to hire me to ensure that their website stays low profile on search engines. The challenging part is that their publication has been published by very well known names such as CNN. So here is my question: How do I ensure that these publications are not ranked on Google or any other search engines for that matter? Is there any way I can ensure that the publications that are published by CNN or any other well-known names don't end up ranking on the top of Google? Your feedback will be highly appreciated.