How to grow e-commerce website in 2018?

iloveubanij

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Hey guys,

(Question 1)
I have an online Etsy store and even my own brand website but I guess it's not getting that much sales from the domain but Etsy is performing okay.

What conversion funnel should I use?
*Leads*
-Acquire(ToFu)
-Activate (MoFu)
-Convert(BoFu)


Or something else I should follow?

*will update this post for asking more questions*
 
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