I have an ecommerce store (not emd), where the homepage has "no use". Google is ranking only category pages, and product pages for most of the keywords in my niche, and I havent seen ranking any other domains home page neither. Back in days, I have used to build more and more links for category pages, and forgot about the homepage. I tought that maybe thats the reason I am having hard time ranking every time, I am setting up a new page. So I have created some 25-30 powerful backlinks for the homepage 2-3month ago, with url and brand anchors (Real, good sites + PBN too). But nothing sensible is happening for the existing keywords just the average jumping back-forth. 1. Is it possible that homepage backlinks are having no or just a very tiny effect on inner pages? 2. Does homepage link building makes any sense for google besides "OK, they will find your Brand... thanks" ? Because I am seeing no ranking effect for homepage backlinks in short period (2-4month) with both pbn, and whitehat links.