Hey fellow black hatters, This might be a really newb question but I've been searching around for answers for this and all I read is just people talking about adding backlinks but don't give examples of how the format should be added or where it should be placed. Since I'm really new into SEO I want to know how a backlink should be added/formatted. I've seen an example which is like this <url>keyword</url> and then the other comment someone made is something called a naked url e.g "www.yoursite.com or site.com" So far I've only been using a naked url, but should you use other types of formats and WHERE (web 2.0,bookmarking,blog commenting) should they be used and PLACED?.(In the middle of an article, before a comment, 2 thirds of the way up from an article). Thanks again guys for any help you can give.