Since mid February, our engagement on posts has dropped. Many pages we know have complained about the same thing. Prior to that shift, our post Insights showed that a much higher percentage of our total reach was from non-followers. After mid February, those percentages are much lower, sometimes more than 50% lower and obviously the number of follows per post is lower as well. A lot of threads out there argue that it's because of hashtag usage. Some say to place the hashtags in the captions and not the 1st comment, but there is a school of thought that claims that using no hashtags at all is better, as implied by the article below that discusses Mention's published findings in their "Instagram Report 2018:" https://www.marketingmag.com.au/new...ment-on-instagram-because-hashtags-dont-work/ Whether this is true or not, I noticed that the Insights Impressions section of the great majority of our posts hardly ever list the "From Hashtags" category. In the rare occasions when the impressions of a post do list "From Hashtags," the relative number of impressions for that category is still very low., which makes you wonder, "Are hashtags providing any other significant benefit?" That is why for a few days now we've been using either no hashtags on our posts or a max of 1-3 hashtags that can be mixed naturally into the text used in the captions. I'm not sure if Instagram has some kind of "delay period" before they start reacting to new changes made on posts (that has been another area of debate between us and other Instagram marketers we know), but so far I don't see any improvements from the use or little or no hashtags. In fact, unless Instagram made some algorithm modifications in the last few days, it feels as if the new results are worse. I don't think I've seen conclusive evidence or anything remotely close to "scientific" in scope regarding post engagement levels and hashtag usage, especially when hashtags are completely eliminated. What do you guys think? Have you come across any conclusive evidence in this regard, or is it all "theories" at this point?