Hey guys! The last few months I've come across quite a few threads where new members/existing members were asking what certain terms mean and how to do certain things in regards to Black Hat SEO.
This thread will hopefully inform those of you who are not familiar with some of these terms and guide you in the correct direction in your paths as future SEO millionaires.
What is Black Hat SEO?
Black Hat SEO is the manipulation of search results against a search engine's natural algorithm
. Basically, Black Hat SEO is giving a website "somewhat" unnatural metrics in order to improve your position in the search engines.
This is done in multiple ways. One of the modern & popular ways to do this is buying
PBN links.
A
PBN is a
private blog network. A
private blog network is a collection of websites that all point to each other in order to pass on the authority to a singular (or sometimes multiple) websites. Placing content with your link inside of it would pass some of the PBN link juice on to your website.
How does that work, you ask? Each website that is inside of the
PBN is on separate hosting, with different IP addresses & different accounts. There is actually a good thread on how to set up a
PBN, https://www.blackhatworld.com/seo/the-no-nonsense-guide-to-building-your-pbn-in-2017.944503/.
But John, where do members get all of the content for these PBNs? You can either:
A. Pay a writer to write the content. (recommended)
B. Scrape the content, spin it to a unique level, and edit any grammar issues out. (I recommend using https://www.grammarly.com/ for editing grammar, it's just easy to work with).
C. Write it yourself. Here is a guide for creating good SEO content: https://www.blackhatworld.com/seo/guide-3-steps-on-making-your-content-stand-out-engage-better-make-more-money-1518-words.1110081/
If you chose option B, then you'll want to find an article scraper that best suits your needs.
List of article scrapers:
http://www.scrapebox.com/article-scraper-plugin(Need to buy https://www.blackhatworld.com/seo/scrapebox-the-ultimate-serp-scraper-auto-blog-commenter-with-prstorm-mode.129096/ FIRST to use, which is recommended)
https://www.blackhatworld.com/seo/gsa-content-generator-superb-article-vid-img-scraper-spinner-multi-language-more-discount.928791/ (Comes with free trial from
@s4nt0s ) - Note: Is also an article spinner/link embedder.
https://seocontentmachine.com (Comes with free trial)
https://codecanyon.net/item/wordpress-automatic-plugin/1904470
List of article spinners:
https://smallseotools.com/article-rewriter/ (Free)
https://www.spinrewriter.com/ (Free Trial)
https://wordai.com/ (Free Trial)
https://chimprewriter.com/ (Free trial)
http://www.spinnerchief.com/ (Has a free version & paid)
Plagiarism checkers:
http://www.spinnerchief.com/ (Free)
https://www.grammarly.com/plagiarism-checker (Sign up Required)
https://www.copyscape.com/ (Recommended, paid but cheap)
https://www.duplichecker.com/ (Free but less tested as the other options by myself)
Proxies
For some/most of the tools above, you will need proxy/proxies. What are proxies, you ask?
A proxy is essentially used to mask your IP address and allow you to send & transmit information without revealing your location. Proxies can either be scraped or they can be bought outright.
A guide for basic proxy use: https://www.blackhatworld.com/seo/quick-guide-proxy-basics-101-for-noobs.1124640/
A guide for setting up your own proxy server: https://www.blackhatworld.com/seo/never-buy-proxies-again-setup-your-own-proxy-server.872539/
List of proxy scrapers:
http://www.scrapebox.com/proxy-harvester (Comes WITH Scrapebox and has a tutorial)
https://www.blackhatworld.com/seo/gsa-proxy-scraper-scrape-thousands-of-proxies-built-in-port-scanner-much-more.766654/ (Free trial)
https://github.com/constverum/ProxyBroker (Github link, Python-based scraper)
There are also MANY reputable & knowledgable proxy providers on the BHW marketplace as well.
Backlinks
A backlink is a link placed within an area of another website as a hyperlink to your website. The purpose of this is to simulate a "buzz" inside of the search engines about your website. For your website, you want a diverse link portfolio. That means that your website should have links from multiple sources.
Backlinks should also be
tiered. What that means is:
A 1st tier backlink (tier 1) points directly to your website with a hyperlink and should be from a high metrics domain. (Facebook/Twitter/Other Web 2.0s/Strong Guest Blog with high metric).
A 2nd tier backlink (tier 2) points to your tier 1 backlink.
An example of a backlink is:
View attachment 117738
This is a straight link to a Youtube video placed on a Tumblr blog. Be sure to use anchor text when placing backlinks to your money site. Make sure to use multiple types of anchor text as well.
What is anchor text? Anchor text is the highlighted text inside of a hyperlink. See below.
View attachment 117739
This is a blog comment backlink and "Wholesale food packaging" is the anchor text.
Below I will list the types of backlinks and software to help you create them.
Types of backlinks:
Web 2.0.
Blog comments.
Social bookmarks.
Contextual backlinks.
Editorial backlinks.
Guest posts.
Guest post bio links.
Webinar backlinks.
Forum profile links
Web 2.0 Link sources:
Tumblr.com
Wordpress.com
Blogspot.com
Sites.Google.com
LiveJournal.com
Xing.com
Web.com
Wix.com
Medium.com
Here is a thread explaining Web 2.0s & a list: https://www.blackhatworld.com/seo/updated-web-2-0-sites-list-no-2.1121599/
Here is a thread with many, many, MANY web 2.0's: https://www.blackhatworld.com/seo/new-web2-0-blog-list-over-100-updated.393145/
Another/Original source: https://trafficcrow.com/web-2-0-sites-list/
Social Bookmarks link sources:
Reddit.com
Tumblr.com
Pinterest.com
Plurk.com
StumbleUpon.com
Scoop.it
Flipboard.com
Myspace.com
Slashdot.org
Fark.com
Delicious.com
Here is a full list of 180+ social bookmarking sites: https://tricksforgeeks.com/top-180-free-social-bookmarking-site-list-2019/
List of threads with guides on backlinks from specific, high DA/PA websites:
https://www.blackhatworld.com/seo/method-get-backlinks-from-ibm-bluemix-for-free.1131338/
https://www.blackhatworld.com/seo/tutorials-juicy-contextual-links-on-dr-80-96-sites.1128822/
https://www.blackhatworld.com/seo/get-da70-backlink-free-7gb-cloud-storage.1127947/
https://www.blackhatworld.com/seo/tutorials-new-high-dr-link-juices.1126787/
https://www.blackhatworld.com/seo/method-get-free-backlinks-on-ms-azure-da90.1124055/
https://www.blackhatworld.com/seo/how-to-create-a-97-da-do-follow-wiki-backlink-3-more.1133962/
Thanks
@Rachmaninoff and
@blackwalker !
Backlink creation tools
Some of these types of backlinks can be created automatically with software. You need proxies AND content for this, so see above for resources regarding that.
Backlink creation tools:
https://www.blackhatworld.com/seo/scrapebox-the-ultimate-serp-scraper-auto-blog-commenter-with-prstorm-mode.129096/ (blog commentor, proxy scraper, web 2.0 scraper).
https://www.blackhatworld.com/seo/gsa-search-engine-ranker-extremely-powerful-linkbuilding-software-free-5-day-trial.447629/ (Large backlink creation software with add-ons for article scraping/spinning).
https://rankerx.com/homepage/
http://autofillmagic.com/
https://kontentmachine.com/
http://www.senuke.com/pro/ (Not as good as the above but can still be used).
Backlink checkers (check to see if backlink is indexed):
https://ahrefs.com/backlink-checker (Free to use)
https://smallseotools.com/backlink-checker/ (Free to use)
https://moz.com/link-explorer (10 free link queries per month after signing up)
https://neilpatel.com/backlinks/
https://www.semrush.com/features/backlinks/
https://cognitiveseo.com/site-explorer/
https://majestic.com/about/backlinkchecker
https://www.seo-spyglass.com/
Note: There are also many reputable link package sellers in our https://www.blackhatworld.com/forums/#the-marketplace.73.
There is also a detailed guide on how to create link structures here: https://www.blackhatworld.com/seo/how-to-rank-a-quick-guide-for-newbies.781273/
Expired Domains & 301 Redirects
What is an
expired domain? An expired domain is a domain that has expired beyond the original 1-year domain registration (or however long it's registered for) but is still within the grace period to allow you to renew the domain. These domains can be bid on.
A
deleted domain name is a domain name that has expired & went beyond the grace period to renew, and is now able to be registered again.
A
dropped domain name is a domain that has expired, has gone beyond the grace period, and has been dropped by the registrar. You can acquire these through a domain backorder. Godaddy and other domain name providers provide this service.
An
auctioned domain name is a domain name that the seller believes has value and has put up for an auction.
But John, how do you know what domains are worth something and what domains are worth nothing? Simple.
You do your research. You're looking to buy an
aged,
high domain authority/rating(DA/DR),
high page authority (PA), and that is
NOT penalized by Google. This is also known as "high metrics".
Step 1: Find an expired domain name.
Where you can buy expired domains:
auctions.godaddy.com (costs $15 per year to use their service, worth it in my opinion).
ExpiredDomains.net
DomCop.com
SnapNames.com
Dropcatch.com
Scrapebox also has an http://www.scrapebox.com/expired-domain-finder. Note: You need to have Scrapebox purchased before you can purchase that plugin.
Step 2: Check to see if your domain is available to be purchased.
Step 3: Check to see if it has some backlinks or a domain rating using https://ahrefs.com/backlink-checker or Majestic. Analyze the backlinks that show up. You can spot a spammy backlink a mile away, so make sure to check them.
Next, check the anchor text of those backlinks. Ensure that there are not any spammy anchor text. Any Chinese, Japanese, or Russian anchor text is a bad sign, and you shouldn't buy that domain.
Step 4: Check the domain name in google's search engine to see if any pages are still indexed by typing "site:yourdomain.com" into the search bar.
Also, check to see if anything spammy comes up in Google by typing in "Yourdomain.com" in the search bar.
Step 5: Check the Archive.org data to see what type of content was previously hosted on that specific domain.
Also, use http://research.domaintools.com/ to check the content history of a domain. Use both, being thorough never hurts.
Step 6: Check the WhoIS information to see how many times the domain has changed registrars and attempt to determine why it's for sale/expired. Domain names that have been parked or "Domain parking" are okay.
That is a basic version of what you need to do.
There is a more detailed guide for this with a better step-by-step break down here: https://www.blackhatworld.com/seo/guide-12-signs-of-bad-expired-domain-for-pbn-or-how-shit-hides.1087337/
and a domain flipping guide here: https://www.blackhatworld.com/seo/extensive-guide-for-domaining-evaluation-registration-expired-domains-tools-for-domaining-etc.1063152/
301 Redirects
A 301 redirect is directing a user who types in a URL to another URL of your choosing. The idea behind this is to point domains with high metrics to another domain in order to receive some "juice". How do you determine a good domain for a 301 redirect?
Basically, the same way as described above for finding expired domains worth buying. Search for a good amount of high-quality backlinks. Check each like to make sure it isn't spammy and doesn't have spammy anchor text.
Check the WhoIS history and Archive.org history for the domain.
If it passes every step above and seems as if the domain is of high enough quality, you can create the redirect if you have access to the domain.
There is a simple guide for that here: https://www.creare.co.uk/blog/seo-advice/how-to-301-to-a-new-domain
What is Grey Hat SEO?
Grey Hat SEO is a combination of White Hat SEO & Black Hat SEO. Essentially, paying a service provider to write your articles is essentially grey hat. Google wants you to be knowledgable about subjects that are represented on your website. The lines between grey hat and white/black are somewhat blurry and differ from person to person.
https://moz.com/learn/seo/duplicate-content and https://en.wikipedia.org/wiki/Article_spinning
can be considered grey hat as well as black hat.
Upon writing a long Grey Hat paragraph(s) here, I found this basic SEO guide by Ahrefs. Very solid information here and will help you understand where the line of Blackhat & Greyhat SEO are: https://ahrefs.com/blog/seo-tutorial/
Terms & Definitions:
SERPs: Search Engine Results Pages.
Example: "I'm number one in the SERPs for this keyword".
Ranking: Your website's position within one or more pages for a keyword.
Example: "My website is ranking on page 2 for this keyword".
Keyword Stuffing: Adding your keyword into an article an unnatural amount of times in order to appear in the searches for that keyword.
Example Keyword: Build a table
"This how you
build a table. I will now teach you how to
build a table. When you learn how to
build a table, you will then have a built table".
That is keyword stuffing.
Link Juice: The value of authority passed on from one website to another through a hyperlink.
Cloaking: Showing a page to the search engines and a different page to the user.
Example: Putting keywords & other text throughout the design of the website using the same color as the background.
Bait & Switch Content: This involves getting a page to rank with relevant content and then once it's ranking, switch out the content with something else (ads, Clickbank, etc).
Proxies: A proxy is essentially used to mask your IP address and allow you to send & transmit information without revealing your real location.
Anchor Text: Anchor text is the highlighted text inside of a hyperlink
PBN: A private blog network, which is a collection of websites that all point to each other in order to pass on the authority to a money website.
Backlink: A link placed within an area of another website as a hyperlink to your website
Tutorials for the tools listed above:
https://www.youtube.com/user/looplinescrapebox/playlists
http://docu.gsa-online.de/search_engine_ranker/tutorials
https://www.youtube.com/watch?v=2m7a6_b6rb0 & https://www.youtube.com/watch?v=4UeNJlCo-CU (Couldn't find anything more recent than these)
http://autofillmagic.com/tutorials/
https://www.inetsolutions.org/wordai-ultimate-tutorial-honest-review-innovative-content-spinning-software/
https://www.creare.co.uk/blog/seo-advice/how-to-301-to-a-new-domain
Final thoughts
Do your due diligence in regards to Blackhat SEO and don't be afraid to ask questions. All of us have started in the exact same place and we all had to learn what we know now. Don't be afraid to get your hands dirty and get some of this Black Hat money. It's out there, believe me.
I'm almost 100% sure I forgot something so if I left out anything or something has become outdated, feel free to let me know, and I'll attempt to add/remove/change it in!
Cheers and good luck with your IM journey/projects!
