Google Update - May 27th 2022 - What I Have Noticed

Any more recoveries, guys?

So glad to see more people with good news.

Wonder what the fuck was that drop all about, then?
 
Here nothing improves ... long, unique and quality content but it seems that google does not care. Damn google already made me lose a lot of traffic on two sites...
I will keep adding content to see if it improves :S
 
Just took a look at my competitors in one niche, most of them lost traffic after the May update, some of them were brutally killed and lost ~90% of traffic and keywords. One even was a sort of a leader in the niche, but after 2 updates became a total loser. Such a graveyard of sites...
 
I'll add a few words of my own:

1) Direct and branded traffic is very important.

Example. On one of the casino sites non-branded search queries were not growing, but as soon as they launched an affiliate program in Italy and users started searching for the casino name - non-branded traffic increased in all other locations.

2) It is important to constantly update content - at least once a month. Especially if you have review sites.

One of our clients, who grew up after the upgrade, regularly updates the site - as soon as he sees that the site is starting to loose position in Google - he doesn't put new links, he rewrites the content, a few paragraphs. It's a review site.

3) Backlinks don't work the same for different types of sites.

For example, links will easily take a Forbes article to the top, but those same links may have no effect if you have a review affiliate site.
This was the case with one of our clients - he has a news site and a review site. The links didn't work well on the review site, but when he posted an affiliate article on the news site and put the same backlinks to that article, the article ranked up very quickly.
 
I'll add a few words of my own:

1) Direct and branded traffic is very important.

Example. On one of the casino sites non-branded search queries were not growing, but as soon as they launched an affiliate program in Italy and users started searching for the casino name - non-branded traffic increased in all other locations.

2) It is important to constantly update content - at least once a month. Especially if you have review sites.

One of our clients, who grew up after the upgrade, regularly updates the site - as soon as he sees that the site is starting to loose position in Google - he doesn't put new links, he rewrites the content, a few paragraphs. It's a review site.

3) Backlinks don't work the same for different types of sites.

For example, links will easily take a Forbes article to the top, but those same links may have no effect if you have a review affiliate site.
This was the case with one of our clients - he has a news site and a review site. The links didn't work well on the review site, but when he posted an affiliate article on the news site and put the same backlinks to that article, the article ranked up very quickly.
Interesting insights, especially 3. Noticed this too
 
seems the update change hit sites in the SERPS by placing SERP ads over almost the entire first page and a good portion of the second page..and gave most the rest of the keywords out to Etsy and Amazon, so your impressions and clicks
are down, because of more ads and bigger ads that take up the entire screen, sort of like the company in Ready Player One
 
Just took a look at my competitors in one niche, most of them lost traffic after the May update, some of them were brutally killed and lost ~90% of traffic and keywords. One even was a sort of a leader in the niche, but after 2 updates became a total loser. Such a graveyard of sites...
OK, if competitors went down... who replaced them?
I'll add a few words of my own:

1) Direct and branded traffic is very important.

Example. On one of the casino sites non-branded search queries were not growing, but as soon as they launched an affiliate program in Italy and users started searching for the casino name - non-branded traffic increased in all other locations.

2) It is important to constantly update content - at least once a month. Especially if you have review sites.

One of our clients, who grew up after the upgrade, regularly updates the site - as soon as he sees that the site is starting to loose position in Google - he doesn't put new links, he rewrites the content, a few paragraphs. It's a review site.

3) Backlinks don't work the same for different types of sites.

For example, links will easily take a Forbes article to the top, but those same links may have no effect if you have a review affiliate site.
This was the case with one of our clients - he has a news site and a review site. The links didn't work well on the review site, but when he posted an affiliate article on the news site and put the same backlinks to that article, the article ranked up very quickly.
Good stuff... particularly #2. It is like this for me... I update a page and it goes up and then slowly starts to go down then I update again.
 
Here nothing improves ... long, unique and quality content but it seems that google does not care. Damn google already made me lose a lot of traffic on two sites...
I will keep adding content to see if it improves :S
It seems that sites with quality backlinks have stood up well to the update. Even with the higher quality articles, sites with no or insufficient quality backlinks have been hit hard.
 
All rankings are now back after experiencing a significant drop for 3-4 weeks

Unsure if this is related to the supposed new updates towards the tail end of last month

We did fix a bunch of GSC issues during that period aswell, not sure if this directly helped
 
this update turned out good for me. I got better ranking following clean SEO tactics. Means creating real fresh content.
 
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