Google update again?!

Well yeah. I'm not talking about some scam site that is selling snake oil. I think those sites should be deindexed from google anyway. I'm talking about this update hurting a site that has semi-authority, or low-authority, yet has good content - but that now can't rank highly due to low EAT. In this case, you simply buy the position on adwords for your particular keyword and google is suddenly fine with your domain being on top of google.
Hypocrisy.

And yes, adword ads go thru screening (which is a correct thing to do), but does google evaluate the target landing site of the ad that is to be displayed as well?
Because in that case adwords should also implement EAT in their core algo for ranking ads. But that then defeats the purpose of the ads - which is "the one who pays more gets a higher position". I believe I don't have to point out what would happen if they would do this in adwords as well.
Hypocrisy.
 
The main problem I see with this update: Google tells everybody to create great content, but great content isn't really rewarded any more. Instead, sites that built some reputation in the past can publish any crap they want and rank for it, while those putting real effort in "being better" don't stand a chance against them any more. Especially sensible information on heath or finance has to be correct to protect users, I absolutely agree with Google, but this update is another step to the SERPs being monopolized by big brands and decreasing variety. It's not a search quality update, more like a step backwards in my opinion, moving away from real content analysis.
 
Newbies on the attack lmao

internet-troll-infographic-thumb-550xauto-70729.jpg
 
The main problem I see with this update: Google tells everybody to create great content, but great content isn't really rewarded any more. Instead, sites that built some reputation in the past can publish any crap they want and rank for it, while those putting real effort in "being better" don't stand a chance against them any more. Especially sensible information on heath or finance has to be correct to protect users, I absolutely agree with Google, but this update is another step to the SERPs being monopolized by big brands and decreasing variety. It's not a search quality update, more like a step backwards in my opinion, moving away from real content analysis.

Yes this is my thoughts too. Even if it's not enforceable right now. Just the idea that they might be taking steps like this to move further in that direction is worrisome. Because it sounds like a corporate internet. Basically like tv, where only the rich can afford to play. The great thing about the internet was that the little guy could compete with Dr. Dick, CNN, or Coca-cola. If they're trying to make it so you need an MD to rank for weight loss then....

Between the censoring of right wing politics by corporate media and tech giants and the possibility of this YMYL-EAT shit getting worse, the dystopian censored internet might be upon us.
 
Has anyone else got any idea why websites suffered in the google update. I added the associated pages such as about,bio,press release, cookie warning etc but not much of a recovery for me.
I believe in my case it was anchor text % being to high even though they are fairly low. When I do a comparison with competitors I see their anchor text % lower than mine. On top of that it was only the anchor text keywords hit not longtails etc?

Hope this helps.
 
Has anyone else got any idea why websites suffered in the google update. I added the associated pages such as about,bio,press release, cookie warning etc but not much of a recovery for me.
I believe in my case it was anchor text % being to high even though they are fairly low. When I do a comparison with competitors I see their anchor text % lower than mine. On top of that it was only the anchor text keywords hit not longtails etc?

Hope this helps.
You can't just compare and follow your competitor's anchor text ratio and think that's the right way to go. Remember, they use a shit ton of PBN and private links, which are blocked on crawlers. Crawlers like Ahrefs, Majestic and Moz only detect links that are allowed to be crawled. What's your anchor text ratio like?
 
I added the associated pages such as about,bio,press release, cookie warning etc but not much of a recovery for me.
First of all, I'm not sure if any sort of recovery is possible between updates. Google shifted a lot of stuff from one time updates to realtime, but to me this EAT/YMYL/Core Update, looks like the old Penguin/Panda updates at a fixed date only. First in march, now in august, so not sure if we'll see another one this year. Maybe in oktober (crystal ball, Google did many updates in october in the past), certainly not in the christmas season.

Just adding these pages won't really help you with EAT. Maybe a little, but without external mentions hinting to the authors/sites expertise on a topic, a bio won't help much. I actually don't now, but assuming that Google makes faking EAT hard to impossible, is an educated guess. They wouldn't add a major algorith change like this if it could be fooled by a few associated pages and an author bio, without using external data to verify everything.
 
Me and my competitors in the 'directory niche' are being outranked by someone who just slap a wall of keywords to a page. He had 20+ of these, probably more and always 2-5 of his sites appear on the first page, it's crazy. These site only have inner pages (no homepage) with domains that you would expect to be used as PBN's.Anyone familiar with this? It seems like he just want to rank on multiple low volume keywords, for what reasons I don't know.
 
You can't just compare and follow your competitor's anchor text ratio and think that's the right way to go. Remember, they use a shit ton of PBN and private links, which are blocked on crawlers. Crawlers like Ahrefs, Majestic and Moz only detect links that are allowed to be crawled. What's your anchor text ratio like?

For each keyword about 3%. 10 keywords total. The weird thing is that I have lots of longtail keywords which are now outranking the keywords, that's why I think its to do with the keywords at 3%. The longtails are typically less than 0.8% and they are ranking.
The website only went down on the keywords, not longtails.
 
People with recent purchases of PBN on here, how has your ranking surged or dropped? Keyword examples and search volume would be helpful.
 
I'm fine with how Google is going, it has clearly smoked all the newbies out the water. My sites just keep going up.

well, you've clearly not looked into why they are ranking enough, you've just thrown your dummy out the pram and cried because G slapped you.

Yeah don't waste your money on content, and don't wait either. You say 60-80 and 100% in the same breath? Which was it? If it was the first, see why some still rank and the others don't.

Get an A3 piece of paper and make a huge list.

WHAT? BUT MATT CUTTS SAID GOOD CONTENT ALWAYS WINS??!

Don't get why you have to be such an incredible cunt about it...

#justsaying
 
Now when the fat boy has been dismantled and humiliated - back to topic.

My two sites that were hit are now back on the first pages after 1 week of being at everything between pos. 60 and 80. Traffic and money are slowly coming back for these two sites.

I have done nothing to them apart from posting 3 sponsored posts on one of the sites.

Im on holiday in the mountains atm, so can not check everything in detail. Pleasent surprise though
 
@fc-dh It has been a while my friend.

What are your thoughts?

PM me if you want.

I respect your opinion and would like to tell you most sites bounced back, except health.
 
Google completely screwed up the SERP. All what I see now is Quora everywhere and really old websites that have information from 2004-2005.
Google says we should care about User Experience, but I don't think they care about it. It just looks like they trying to make more money in august by sending all businesses to Adwords.
 
@fc-dh It has been a while my friend.

What are your thoughts?

PM me if you want.

I respect your opinion and would like to tell you most sites bounced back, except health.


I have been out off SEO for a year now, i still have a view sites and what i found is that longterm keywords moved about a bit and now everything is returning to the old places in the rankings while i did nothing
 
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