Hi all, This is Vinod from India. As far as I know about SEO, Google crawls a webpage and updates its respective SERP snippet, only when there is a visible content update on that webpage. Right? But, a coupon/offers website from India seems to have cracked that. Coupon pages of that website invites Google bot frequently, and this bot without any single visible content update, updates the 'LAST UPDATED/MODIFIED TIME' on snippet for that page, for every HOUR... How is that possible? My exact concern is regarding the "Last Updated Time" of a webpage updated on Google Snippets. http://promocodeclub.com/ is the coupon website that ranks on top for all their target pages. Check this URL:http://promocodeclub.com/freecharge-promo-code-and-coupons/ This page gets crawled by Google for every 50 mins to an Hour; You wouldn't find any visible content change on that particular page, nor Google. But still Google crawls and updates the "Last Modified Time" of that freecharge page on the corresponding SERP snippet. I have checked everything on that page including Comments, commentators, offers count and Coupons, Structured Data, XML Sitemap...etc. No use. Instructions to Follow: 1.Search http://promocodeclub.com/freecharge-promo-code-and-coupons/ on Google.co.in 2. Note the "Last Update Time" on Snippet, would be in seconds! 3. Open http://promocodeclub.com/freecharge-promo-code-and-coupons/ in a new tab and study the content 4. Leave that page open until further update on Google Snippet 5. After 50 mins or 1 hr, again search http://promocodeclub.com/freecharge-promo-code-and-coupons/ on Google 6. The "Last Update Time" would have been updated 7. Now open that page on New Tab 8. Compare the previously opened freecharge page with the recently opened page 9. You would be shocked to find no changes, yet Google was able to find changes As far as I examined, I couldn't find any updated on Content side of the webpage. Its not just that page, any coupon webpage of Post type enjoys this Luxury. Eg: http://promocodeclub.com/paytm-promo-code-and-coupons/ Kindly find it and reply me asap. Thanks You.