1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

[FREE TUTORIAL] - Facebook ad building, bidding, targeting - Case Study! - *uncensored*

Discussion in 'FaceBook' started by mojstermiha, Jul 15, 2011.

  1. mojstermiha

    mojstermiha Regular Member

    Joined:
    Jul 27, 2010
    Messages:
    447
    Likes Received:
    1,061
    Hey!


    I prepared a short Facebook tutorial for building ads, bidding and targeting. This thread was inspired by bornformoney. I didn't have the opportunity to go through his "Raping Facebook 101" e book but I would love to, I'm sure there are some high quality information that I don't know yet or didn't even think about it. I also need to give some credit to Spencer from WF (I know, 99% WSOs sucks, but he has some good ideas) So here we go:


    This is a test run for one of the "hobbies" or "passions" I tried. Don't all just copy it because there is no point competing and throwing money at Facebook. Read it, learn from it and apply it to your ideas. I am sure that it could be monetized with some sort of affiliate offer. I didn't have much luck with Amazon. That was kind of surprising to me, since many people state that they make good money with it (Fan page + Amazon).



    Title: Scuba Diving (a word of warning: Facebook tends to take you page if it breaches trademarks or it has too common title so a better and more safer title would be "I love Scuba Diving".

    Body: Click "Like" if you love Scuba Diving.
    This is really important. You don't want to make it sound as an ad. You will get many inline likes that way so people will see your Fan page when you post your status updates., not right from the start when they "liked" you. In my experience, custom landing page doesn't get as many views as you would expect. Wall updates are the one that bring you clicks and therefore conversions.

    Targeting:
    - US
    - male
    - 35-50
    - who like scuba diving
    - graduate from college

    I only targeted one KW and that's because there really was no need to type more of them. Targeting group reached almost 50k people which is pretty good.



    How I decided for males who graduated from college?

    I went to Quant cast and type in "scuba diving": http://www.quantcast.com/search?q=scuba diving
    Now this is a little funny:) I remember that I first use a domain names that Google search throw out when googling scuba diving but for some reason I used a second hit, not the first one (they could be ranking different then): http://www.quantcast.com/scuba.com

    [​IMG]

    Notice that there is a higher probability that the visitors are male, age 35-49 and have college grad school. I'm not very familiar with the US school system, but if I understand it right, I think that those quantcast's "grad school" = Fb targeting option "College Grad". Anyway, try and chose only College and you'll see that the number of people drops almost to zero. Quantcast is obviously right:)


    One of the important things to keep in mind is the income. The more money people have, the higher the probability that you can monetize them through your affiliate links.


    If I would do this campaign again, I would also try to target only the one of 50+ age. Based on this stats here: http://www.quantcast.com/scubadiving.com
    I just checked. There is another 24.000 people above 50y that like scuba diving on Facebook. Not bad and I'll bet you that you can get even higher CTR with them.



    Here are my ads: I usually create 5 to 10 ads and let them run for a few minutes/hours. That depends from the targeting group size. Larger groups will get clicks faster.

    [​IMG]

    After an hour or so, I check again to see which ads got clicks. I used CPM bidding system because with CPM you are faster rewarded for good CTR with a lower actual CPC price. The only downfall is that the ads will die sooner and you'll need to test new in a matter of weeks, sometimes days.

    Here is the ad that got 42 clicks, 37 likes and has a CTR 0,579%. (damn, I don't know anymore why the hell I didn't push this one further, lol, at least just under 10k before the manual review... I think the reason may be that this was the time I was obsessed with searching for 0,01$ CPC)

    [​IMG]

    What I would do now is to pause all other ads and slowly push the spending limit for this campaign up.

    My tests have shown that if you jump from 1$/day limit to 10-times that value right away, Facebook will take you more money. I think that they just try too hard and stuck your ad in all possible positions so you get more impressions, more clicks also BUT for a higher price. And we don't want that, do we?:)

    I'm sure you noticed that one ad was rejected. It's obviously that the reason was too sexual image. If you run into such problem. You could try to republish it a few times at different hours because you'll get reviewed by different FB people that have different interpretations of rules and moral standards.


    Bidding:
    I placed my bids on the lower side of the suggested bid range but this is debatable. You could placed it much lower and then slowly go up until you get traffic. I like to bid higher so I get quick feedback about CTR and CPC so I know right away if the ad is a winning ad or not.


    Now ,the only thing we didn't cover is monetization. I didn't do it in that particular case so I will only give you some general guidelines. Search Amazon, maybe you'll have more luck with them as me. And also don't forget on independent shops with related products that have affiliate program. Use Google:)
    !! And of course, don't forget to engage with your fans regularly or all of this is worthless;)


    I hope you liked my first FB tutorial and you put it to some good use. Thank you for your attention:p
    - mojstermiha


    p.s. I wouldn't want you to copy this and put it on WF or similar. Thanks for respecting that.
     
    • Thanks Thanks x 64
    Last edited: Jul 15, 2011
  2. xzzxpimpxzzx

    xzzxpimpxzzx Regular Member

    Joined:
    May 5, 2007
    Messages:
    402
    Likes Received:
    307
    Occupation:
    i work online
    Location:
    Costa Rica
    Good share
     
  3. mojstermiha

    mojstermiha Regular Member

    Joined:
    Jul 27, 2010
    Messages:
    447
    Likes Received:
    1,061

    Thanks!

    For scuba affilaite, just google it.

    I found this:
    Code:
    
    
    ScubatexPro - MALAYSIA ON-LINE SHOPPING DIVING EQUIPMENT!
    
    The SiteSell Homepage - The best overall introduction to Site Build It! and SiteSell, you can't go wrong by sending visitors to SiteSell's home page. If they're not interested after reading this page, they're simply not right for SBI!.
    
    Amazon.com - You can buy your scuba diving gear and accessories from Amazon.com. Click here.
    
    Wego.com - Travel Search Engine - Search, Compare and Find Cheap Hotels & Airfares on Wego.com
    
    www.infohub.com - Scuba Diving Packages, Resorts, Boats and Diving Centers - Order FREE Travel Brochure!
    
    Virgin Atlantic - Virgin Atlantic offers cabins to meet the needs of all transatlantic travelers: Upper Class, with complimentary limos to and from the airport and luxurious in-flight spa treatments, Premium Economy, called the biggest loophole in the sky, and Economy, with delightful amenities such as first run movies and ice cream. Whether you're a traveler or affiliate, you're assured a fantastic experience.
    
    Simply Scuba - Online Scuba shop!
    
    DiveLife.co.uk - Is a PADI 5 Star Instructor Development Centre, National Geographic Centre and IANTD Platinum Facility based in Manchester in the UK.
    
    Welcome to LeisurePro.com! - As leaders in diving equipment and diving items, our goals are to provide you with all vital dive gear, dive protection items, diving apparatus and dive access, as well that are the ultimate in durability, functionality and design.
    
    Magazine-Agent.comTRY! Our magazine subscriptions come with an unconditional 90-day risk-free trial. You may cancel any magazine subscription ordered from us during the first 90 days for a full refund. Any issues received are yours to keep!
    
    www.oag.com - Plan and book travel more efficiently. Watch our guided demo now!
    
    HawaiiActivities.com - Gives you instant access to the largest selection of the best Hawaii tours and activities, Hawaii tourist attractions, sightseeing tours, and unique Hawaiian adventures!!
    
    www.sea-ex.com - Blue Water Advertising Membership - Monthly Subscription.
    
    HotelsCombined.com - Search all the best travel sites at once and find the cheapest price.
    
    TravelSmart.Net - Online Reservation System for Hotels, Resorts, Flights and Land Transportation.
    
    ART PRINTS - Art.com! - From Michael Jordan to Monet, from Marilyn Monroe to Matisse, Art.com has over 100,000 prints, posters and photos to enhance your website.
    
    Hawaii Attractions - Let's go Hawaii Scuba Diving with Hawaii Dive Companies- the most prestige dive organizations on the islands! Scuba Diving in Hawaii is thrilling!
    
    
     
  4. mojstermiha

    mojstermiha Regular Member

    Joined:
    Jul 27, 2010
    Messages:
    447
    Likes Received:
    1,061
    I honestly didn't expect such a poor response.
    Eh, I suppose you want me to share more [WSOs] with little to no value that promise 1k/m for 1min/day work. That shit gets attention. Sadly:)
     
    • Thanks Thanks x 3
  5. ibmethatswhoib

    ibmethatswhoib Jr. VIP Jr. VIP Premium Member

    Joined:
    Feb 17, 2011
    Messages:
    1,560
    Likes Received:
    1,156
    Occupation:
    Staying Informed
    Location:
    Bay Area, Ca
    Home Page:
    That was actually good and basic which I love because I haven't got into facebook advertising and want to. So for monetizing do you just do updates and throw in an offer or ad status update once in awhile? So you got 37 likes for $3.28?
     
  6. mojstermiha

    mojstermiha Regular Member

    Joined:
    Jul 27, 2010
    Messages:
    447
    Likes Received:
    1,061

    No.
    If you look all ads together, then I got 46 clicks for $3.28. From those 46 -> 40 fans. Campaign cost per fan: $0.082.

    But this ad got far better CTR then others so CPC for it is lower then campaign CPC.
    [​IMG]

    This doesn't mean that the cost per fan will also be lower but usually when the ad copy and the image are similar, that's the case.

    Those of you who are using Fb longer have noticed that they changed the stats and it is harder to see the actual Ad cpc if you're using cpm. So to get the stats for my best ad you have to do this:

    Money spent = Reach/1000 * Freq. * Price (in my case cpm) -> 2.362 * 3.1 * 0.33$ = 2.42$

    CPC = Money spent / Clicks -> 2.42$ / 42 = 0.058$

    Cost per fan = Money spent/ Fans -> 2.42$/ 37 = 0.065$

    Now it is clear. The winning ad with the highest CTR gets us also the cheapest fans. 6.5 cents per each fan. This is why we run only this ad until it dies.



    For monetization just post 1 ads-like wall update with aff. links per every 4 or 5 ordinary posts. It's best to talk in 1st person as if you talk about your experience with the scuba gear in that case.
     
    • Thanks Thanks x 3
    Last edited: Jul 15, 2011
  7. facebookdude

    facebookdude Elite Member

    Joined:
    Feb 28, 2010
    Messages:
    1,506
    Likes Received:
    2,490
    This guide spells out exactly how to get a profitable ad going. I don't get why people aren't repping you like crazy!
     
  8. KraftyKyle

    KraftyKyle Jr. Executive VIP Jr. VIP Premium Member

    Joined:
    Aug 13, 2008
    Messages:
    1,941
    Likes Received:
    4,609
    Gender:
    Male
    Location:
    Unknown
    +rep! Great share. Step by step guide. Amazing!
     
  9. mojstermiha

    mojstermiha Regular Member

    Joined:
    Jul 27, 2010
    Messages:
    447
    Likes Received:
    1,061
    Thanks! It's nice to hear that:)
     
  10. str8thustler

    str8thustler Power Member

    Joined:
    Dec 3, 2008
    Messages:
    669
    Likes Received:
    243
    Occupation:
    ClientMAX Marketing
    Location:
    Philly
    Home Page:
    Wouldent it make a little more money if you ran an offer instead of a fan page?
     
  11. mojstermiha

    mojstermiha Regular Member

    Joined:
    Jul 27, 2010
    Messages:
    447
    Likes Received:
    1,061
    It's good to add it. In fact you have to if you use a custom landing page. But with this type of ad, you get quite a few inline likes and those people won't see you LP, only wall updates when you post.

    Anyway, I agree that you shouldn't throw any traffic away so iframing or custom LP is mandatory.
     
  12. ibmethatswhoib

    ibmethatswhoib Jr. VIP Jr. VIP Premium Member

    Joined:
    Feb 17, 2011
    Messages:
    1,560
    Likes Received:
    1,156
    Occupation:
    Staying Informed
    Location:
    Bay Area, Ca
    Home Page:
    I would think it would be better just to run the traffic to the fan page instead of a landing page. Then you have them just like your page and you have them like a email list that you can keep sending them offers here and there. What do the experienced people think, have you tested this?
     
  13. mojstermiha

    mojstermiha Regular Member

    Joined:
    Jul 27, 2010
    Messages:
    447
    Likes Received:
    1,061
    What did you think with that - running the traffic to the fan page? When I said landing page in combination with Facebook fan page, I meant the page inside Fan page that is iframed or build with static HTML app.

    If you're not sure what will give best conversions, you can buy a 50$ coupon and test it out.
     
  14. blackjack

    blackjack Regular Member

    Joined:
    Nov 23, 2007
    Messages:
    276
    Likes Received:
    51
    mojstermiha

    1000%+ better than those BS WSO. Thanks for spending time and money for this post.

    I just made list of some hobbies and going to try your method. I am bit confused about monetization. When you have ad like these, people just click like without going to your Fan Page so they never see you LP or Wall.
    Then How do you post your offers? Is it just posting to your own wall.

    Also how lond does it take FB to approve a ad?

    Can any one else share soem monetization ideas?

    Thanks
     
  15. mojstermiha

    mojstermiha Regular Member

    Joined:
    Jul 27, 2010
    Messages:
    447
    Likes Received:
    1,061
    That's right. Some of them will see your affiliate links inside your updates on their wall.

    Facebook approve an ad in 1-12h. Sometimes very quick, sometimes it takes a little more time.
     
  16. lykathe

    lykathe Regular Member

    Joined:
    Oct 23, 2009
    Messages:
    428
    Likes Received:
    109
    Gender:
    Male
    Occupation:
    full time PHP/JS/Python freelance
    Location:
    Detroit
    If you're getting 6 cents per fan, beautiful. I didn't comprehend it fully on the first read really, but I'll be rereading this quite a few times in the next few days. thanks a lot bro
     
  17. IndianGrad

    IndianGrad Junior Member

    Joined:
    May 13, 2011
    Messages:
    156
    Likes Received:
    31
    Occupation:
    Internet Marketing
    Location:
    In the sea of blackhatters
    Nice share. So using CPM based ads is better than CPC? Or have you tried with CPC directly as well?
     
  18. icysfx

    icysfx Regular Member

    Joined:
    Jun 19, 2011
    Messages:
    263
    Likes Received:
    211
    Occupation:
    Student
    Location:
    London, UK
    Thanks for the share
     
  19. mojstermiha

    mojstermiha Regular Member

    Joined:
    Jul 27, 2010
    Messages:
    447
    Likes Received:
    1,061
    With CPC, there is a different strategy. If you bid in the suggested range, you get pricy clicks but if you have good CTR, the price goes down. If you bid very low and go slowly up until you get traffic, you'll probably spent less money but it will take you longer to test your campaign.

    CPM is in general better if you are trying to get as much clicks/fans as possible and your ads have good CTR. Like Ads with funny or weird pictures.

    CPC is better when you can't really do good targeting and your products really are not that interesting to get decent CTR. For instance: Ads for cement factory:) I saw once one for Lafarge. LOL
     
  20. eochoa8

    eochoa8 Junior Member

    Joined:
    Oct 14, 2010
    Messages:
    103
    Likes Received:
    19
    Location:
    City of Angels
    First of all, thank you for spending the time to share this.

    One question, have you or anybody else had any issues with FB taking down your affiliate links that you post on the fan page status updates?

    I heard FB really doesn't approve of this. They see it as spamming, etc...

    What's your experience on this, or how do you go around this?

    Thanks again!