mojstermiha
Regular Member
- Jul 27, 2010
- 446
- 1,081
Hey!
I prepared a short Facebook tutorial for building ads, bidding and targeting. This thread was inspired by bornformoney. I didn't have the opportunity to go through his "Raping Facebook 101" e book but I would love to, I'm sure there are some high quality information that I don't know yet or didn't even think about it. I also need to give some credit to Spencer from WF (I know, 99% WSOs sucks, but he has some good ideas) So here we go:
This is a test run for one of the "hobbies" or "passions" I tried. Don't all just copy it because there is no point competing and throwing money at Facebook. Read it, learn from it and apply it to your ideas. I am sure that it could be monetized with some sort of affiliate offer. I didn't have much luck with Amazon. That was kind of surprising to me, since many people state that they make good money with it (Fan page + Amazon).
Title: Scuba Diving (a word of warning: Facebook tends to take you page if it breaches trademarks or it has too common title so a better and more safer title would be "I love Scuba Diving".
Body: Click "Like" if you love Scuba Diving.
This is really important. You don't want to make it sound as an ad. You will get many inline likes that way so people will see your Fan page when you post your status updates., not right from the start when they "liked" you. In my experience, custom landing page doesn't get as many views as you would expect. Wall updates are the one that bring you clicks and therefore conversions.
Targeting:
- US
- male
- 35-50
- who like scuba diving
- graduate from college
I only targeted one KW and that's because there really was no need to type more of them. Targeting group reached almost 50k people which is pretty good.
How I decided for males who graduated from college?
I went to Quant cast and type in "scuba diving": http://www.quantcast.com/search?q=scuba diving
Now this is a little funny
I remember that I first use a domain names that Google search throw out when googling scuba diving but for some reason I used a second hit, not the first one (they could be ranking different then): http://www.quantcast.com/scuba.com
Notice that there is a higher probability that the visitors are male, age 35-49 and have college grad school. I'm not very familiar with the US school system, but if I understand it right, I think that those quantcast's "grad school" = Fb targeting option "College Grad". Anyway, try and chose only College and you'll see that the number of people drops almost to zero. Quantcast is obviously right
One of the important things to keep in mind is the income. The more money people have, the higher the probability that you can monetize them through your affiliate links.
If I would do this campaign again, I would also try to target only the one of 50+ age. Based on this stats here: http://www.quantcast.com/scubadiving.com
I just checked. There is another 24.000 people above 50y that like scuba diving on Facebook. Not bad and I'll bet you that you can get even higher CTR with them.
Here are my ads: I usually create 5 to 10 ads and let them run for a few minutes/hours. That depends from the targeting group size. Larger groups will get clicks faster.
After an hour or so, I check again to see which ads got clicks. I used CPM bidding system because with CPM you are faster rewarded for good CTR with a lower actual CPC price. The only downfall is that the ads will die sooner and you'll need to test new in a matter of weeks, sometimes days.
Here is the ad that got 42 clicks, 37 likes and has a CTR 0,579%. (damn, I don't know anymore why the hell I didn't push this one further, lol, at least just under 10k before the manual review... I think the reason may be that this was the time I was obsessed with searching for 0,01$ CPC)
What I would do now is to pause all other ads and slowly push the spending limit for this campaign up.
My tests have shown that if you jump from 1$/day limit to 10-times that value right away, Facebook will take you more money. I think that they just try too hard and stuck your ad in all possible positions so you get more impressions, more clicks also BUT for a higher price. And we don't want that, do we?
I'm sure you noticed that one ad was rejected. It's obviously that the reason was too sexual image. If you run into such problem. You could try to republish it a few times at different hours because you'll get reviewed by different FB people that have different interpretations of rules and moral standards.
Bidding:
I placed my bids on the lower side of the suggested bid range but this is debatable. You could placed it much lower and then slowly go up until you get traffic. I like to bid higher so I get quick feedback about CTR and CPC so I know right away if the ad is a winning ad or not.
Now ,the only thing we didn't cover is monetization. I didn't do it in that particular case so I will only give you some general guidelines. Search Amazon, maybe you'll have more luck with them as me. And also don't forget on independent shops with related products that have affiliate program. Use Google
!! And of course, don't forget to engage with your fans regularly or all of this is worthless
I hope you liked my first FB tutorial and you put it to some good use. Thank you for your attention
- mojstermiha
p.s. I wouldn't want you to copy this and put it on WF or similar. Thanks for respecting that.
I prepared a short Facebook tutorial for building ads, bidding and targeting. This thread was inspired by bornformoney. I didn't have the opportunity to go through his "Raping Facebook 101" e book but I would love to, I'm sure there are some high quality information that I don't know yet or didn't even think about it. I also need to give some credit to Spencer from WF (I know, 99% WSOs sucks, but he has some good ideas) So here we go:
This is a test run for one of the "hobbies" or "passions" I tried. Don't all just copy it because there is no point competing and throwing money at Facebook. Read it, learn from it and apply it to your ideas. I am sure that it could be monetized with some sort of affiliate offer. I didn't have much luck with Amazon. That was kind of surprising to me, since many people state that they make good money with it (Fan page + Amazon).
Title: Scuba Diving (a word of warning: Facebook tends to take you page if it breaches trademarks or it has too common title so a better and more safer title would be "I love Scuba Diving".
Body: Click "Like" if you love Scuba Diving.
This is really important. You don't want to make it sound as an ad. You will get many inline likes that way so people will see your Fan page when you post your status updates., not right from the start when they "liked" you. In my experience, custom landing page doesn't get as many views as you would expect. Wall updates are the one that bring you clicks and therefore conversions.
Targeting:
- US
- male
- 35-50
- who like scuba diving
- graduate from college
I only targeted one KW and that's because there really was no need to type more of them. Targeting group reached almost 50k people which is pretty good.
How I decided for males who graduated from college?
I went to Quant cast and type in "scuba diving": http://www.quantcast.com/search?q=scuba diving
Now this is a little funny
I remember that I first use a domain names that Google search throw out when googling scuba diving but for some reason I used a second hit, not the first one (they could be ranking different then): http://www.quantcast.com/scuba.com
Notice that there is a higher probability that the visitors are male, age 35-49 and have college grad school. I'm not very familiar with the US school system, but if I understand it right, I think that those quantcast's "grad school" = Fb targeting option "College Grad". Anyway, try and chose only College and you'll see that the number of people drops almost to zero. Quantcast is obviously right
One of the important things to keep in mind is the income. The more money people have, the higher the probability that you can monetize them through your affiliate links.
If I would do this campaign again, I would also try to target only the one of 50+ age. Based on this stats here: http://www.quantcast.com/scubadiving.com
I just checked. There is another 24.000 people above 50y that like scuba diving on Facebook. Not bad and I'll bet you that you can get even higher CTR with them.
Here are my ads: I usually create 5 to 10 ads and let them run for a few minutes/hours. That depends from the targeting group size. Larger groups will get clicks faster.
After an hour or so, I check again to see which ads got clicks. I used CPM bidding system because with CPM you are faster rewarded for good CTR with a lower actual CPC price. The only downfall is that the ads will die sooner and you'll need to test new in a matter of weeks, sometimes days.
Here is the ad that got 42 clicks, 37 likes and has a CTR 0,579%. (damn, I don't know anymore why the hell I didn't push this one further, lol, at least just under 10k before the manual review... I think the reason may be that this was the time I was obsessed with searching for 0,01$ CPC)
What I would do now is to pause all other ads and slowly push the spending limit for this campaign up.
My tests have shown that if you jump from 1$/day limit to 10-times that value right away, Facebook will take you more money. I think that they just try too hard and stuck your ad in all possible positions so you get more impressions, more clicks also BUT for a higher price. And we don't want that, do we?
I'm sure you noticed that one ad was rejected. It's obviously that the reason was too sexual image. If you run into such problem. You could try to republish it a few times at different hours because you'll get reviewed by different FB people that have different interpretations of rules and moral standards.
Bidding:
I placed my bids on the lower side of the suggested bid range but this is debatable. You could placed it much lower and then slowly go up until you get traffic. I like to bid higher so I get quick feedback about CTR and CPC so I know right away if the ad is a winning ad or not.
Now ,the only thing we didn't cover is monetization. I didn't do it in that particular case so I will only give you some general guidelines. Search Amazon, maybe you'll have more luck with them as me. And also don't forget on independent shops with related products that have affiliate program. Use Google
!! And of course, don't forget to engage with your fans regularly or all of this is worthless
I hope you liked my first FB tutorial and you put it to some good use. Thank you for your attention
- mojstermiha
p.s. I wouldn't want you to copy this and put it on WF or similar. Thanks for respecting that.
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