Facebook High CPM Problems

xiaohaizi

xiaohaizi

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Joined
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One of my Facebook ads accounts, I don’t know why the CPM continues to be high。
No matter how the product, audience, country, and age are changed. CPM are all at $40-100, my other fb ads usually cpm is $15-30

i use WC, audience is kitchen,cooking,home etc. 18+, woman, man, usa or top 20country, 1-10million, picture or video.
I changed the pixels recently, and it’s still the case. What’s wrong?
 
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Hmmm. Interesting case, does this happened lately? I mean during the pre-election period? And how about your potential reach?
 
jacquez said:
Hmmm. Interesting case, does this happened lately? I mean during the pre-election period? And how about your potential reach?
Click to expand...

New account, almost 2 month.
As it was from the beginning, I cannot test any product because it was too expensive.

I USE ABO, 3-6 Set, budget $5 or 10, the first day CPM $50-100, second day $40-60.
You know this can only get little display, but I lose too much already, so I can only close it and cannot continue.
 
I think you should try to make those campaigns in another ad account and see if the problem still exist.
 
jacquez said:
I think you should try to make those campaigns in another ad account and see if the problem still exist.
Click to expand...

seems change new ad account will be better, gave up this account.
 
xiaohaizi said:
One of my Facebook ads accounts, I don’t know why the CPM continues to be high。
No matter how the product, audience, country, and age are changed. CPM are all at $40-100, my other fb ads usually cpm is $15-30

i use WC, audience is kitchen,cooking,home etc. 18+, woman, man, usa or top 20country, 1-10million, picture or video.
I changed the pixels recently, and it’s still the case. What’s wrong?
Click to expand...


Did u figure this out ? would love to chat
 
Hi guys! I'm with high CPM too, already try all things, but i'm not have sucess. Can you help me please? :(
 
lucas_silva said:
Hi guys! I'm with high CPM too, already try all things, but i'm not have sucess. Can you help me please? :(
Click to expand...
How to reduce your Facebook ads CPM
  1. Diversify your campaign types.
  2. Broaden your audiences.
  3. Lower daily budget on the ad set level & introduce more audiences.
  4. Enable all placements.
  5. Implement Facebook Conversions API.
  6. Keep costs low elsewhere.
  7. Don't give up on Facebook ads!
 
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