Facebook High CPM Problems

[xiaohaizi]

One of my Facebook ads accounts, I don’t know why the CPM continues to be high。
No matter how the product, audience, country, and age are changed. CPM are all at $40-100, my other fb ads usually cpm is $15-30

i use WC, audience is kitchen,cooking,home etc. 18+, woman, man, usa or top 20country, 1-10million, picture or video.
I changed the pixels recently, and it’s still the case. What’s wrong?

 

[jacquez]

Is there any text on your Ad Images?

 

[xiaohaizi]

Is there any text on your Ad Images?

NO text, just products picture

 

[jacquez]

Hmmm. Interesting case, does this happened lately? I mean during the pre-election period? And how about your potential reach?

 

[xiaohaizi]

Hmmm. Interesting case, does this happened lately? I mean during the pre-election period? And how about your potential reach?

New account, almost 2 month.
As it was from the beginning, I cannot test any product because it was too expensive.

I USE ABO, 3-6 Set, budget $5 or 10, the first day CPM $50-100, second day $40-60.
You know this can only get little display, but I lose too much already, so I can only close it and cannot continue.

 

[jacquez]

I think you should try to make those campaigns in another ad account and see if the problem still exist.

 

[xiaohaizi]

I think you should try to make those campaigns in another ad account and see if the problem still exist.

seems change new ad account will be better, gave up this account.

 

[jacquez]

seems change new ad account will be better, gave up this account.

Usually, it solve the problem. If not, then I have no idea what is going on.

 

[dglsbsstt]

try to use that campaign with another acc.

 

[kidrobot]

You need to have a higher CTR on your ads.

 

[avvin23]

One of my Facebook ads accounts, I don’t know why the CPM continues to be high。
No matter how the product, audience, country, and age are changed. CPM are all at $40-100, my other fb ads usually cpm is $15-30

i use WC, audience is kitchen,cooking,home etc. 18+, woman, man, usa or top 20country, 1-10million, picture or video.
I changed the pixels recently, and it’s still the case. What’s wrong?

Did u figure this out ? would love to chat

 

[lucas_silva]

Hi guys! I'm with high CPM too, already try all things, but i'm not have sucess. Can you help me please?

 

[proxygo]

Hi guys! I'm with high CPM too, already try all things, but i'm not have sucess. Can you help me please?

How to reduce your Facebook ads CPM

1. Diversify your campaign types.
2. Broaden your audiences.
3. Lower daily budget on the ad set level & introduce more audiences.
4. Enable all placements.
5. Implement Facebook Conversions API.
6. Keep costs low elsewhere.
7. Don't give up on Facebook ads!

 

[facebook seller]

maybe you target the wrong customer file

 

[lucas_silva]

Hi guys! I'm with high CPM too, already try all things, but i'm not have sucess. Can you help me please?

maybe you target the wrong customer file

Hi bro! I'm testing huge public, without segment it. Already changed all, nothing solve. I Think that can be my figerprint or other facebook restriction..