In short - yes BUT I think G realized that many "MFA" sites are using long tail exact match domains to gain advantage in rankings and hence nowadays it not too important to have your main keyword in domain. Basically, you can pick up domain that sounds and looks appealing to visitors and tailor/bend it to whatever niche you want.
Content is still a king and defines your site.
Just a piece of advice - if you are planning to start a new site, consider one thing before buying domain containing keywords - how will it look in search results? Will it be appealing? Will it cause surfers to click on it? I think that in many cases something original and funny like fatstevefinance.com will look way more interesting than finance-advice-in-yourcityhere.com in SERPS and will have way better CTR... Surfers are getting smarter and I think they "recognize" "MFA" type sites.
Just my $0.02![]()
You said that it's not important to have an EMD anymore and I think most people will agree. How about having your keyword as a path name? For example, let's assume I try to rank for kw "dog food" and create a page under animalplanet.com/dogfood. Will I gain any benefit compared to just ranking the root domain animalplanet.com for "dog food"?
I would really like to hear opinions from more experienced SEO guys with this issue.
definitely YES. /dog-food/ is one of the keys! Though, if it will look more natural like /GMO-free-dog-food/ I would post it like that. and would build links according to the plan/article/keywords.
Why???? if you create your domain.com/dog-food/ pages - why do you want to redirect them to domain root???????
If they have unique "dog food" content, you should instead put links on domain root to those pages and not the other way around...
Whats the plan? It starts to sound fishy or I'm just not getting something?