- Nov 29, 2022
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In affiliate marketing, account setups are the combinations of various types of Facebook accounts and how they are linked together. Properly configured setups help affiliate marketers avoid account bans and optimize ad campaign performance. In this guide, we will cover the most popular setups, explain how to build them, and offer recommendations on how to use them effectively.
Types of Accounts in Affiliate Marketing Setups
When it comes to building setups for Facebook advertising, affiliate marketers typically work with several types of accounts, each with varying levels of trust and functionality:- Auto-registered accounts (Auto-regs) – These are Facebook accounts created automatically, often using software. They are usually linked to other accounts or, in some cases, used directly for running ads. Auto-regs are commonly employed in bulk due to their low cost and quick availability.
- Personal accounts (PAs) – Manually created personal profiles on Facebook. These accounts can be used either to launch ad campaigns directly or to link to other accounts, such as business managers or additional advertising profiles.
- Trusted accounts (often called "aged" or "farmed" accounts) – These are Facebook accounts that have gone through a process of warming up, during which the account interacts in a way that builds its trust score with Facebook. These accounts are typically used to link with auto-regs or other ad accounts to improve overall stability and reduce the risk of bans.
- Business Managers (BM) – A tool provided by Facebook that allows advertisers to create and manage multiple ad accounts. Business Managers simplify the management of campaigns by allowing you to control several accounts and users from a single platform.
How to Build Effective Setups for Facebook Traffic Arbitrage
To start running Facebook ads successfully, it’s essential to link accounts together using one of several well-established configurations. Below are some of the most common setups that help minimize the risk of account bans and maximize ad campaign efficiency:- Personal Account with Ad Account This is the simplest setup, where a personal Facebook account is used to create and manage an ad account. The major downside of this setup is that if the ad account is banned, you lose the ability to run ads from that profile. The simplicity, however, makes it suitable for beginners or those running small-scale campaigns.
- Trusted Account + Auto-regs In this setup, a trusted or aged account is used to link auto-registered accounts (auto-regs). Since the trusted account has built up a reputation with Facebook, it lends some of its trust to the auto-regs, making them less likely to get banned when running ads. This setup requires some initial investment in account farming (warming up) but provides better long-term stability.
- Personal Account + Business Manager (BM) This setup involves using a personal Facebook account to create a Business Manager, which in turn manages multiple ad accounts. The advantage here is the ability to scale: instead of relying on a single ad account, you can create several within the Business Manager. However, if the Business Manager itself gets banned, it can disrupt your entire operation.
- Personal Account + BM + Auto-regs An extension of the previous setup, this configuration involves using a Business Manager linked to a personal account, along with auto-regs. The auto-regs provide additional ad accounts, giving more flexibility and reducing reliance on a single account. This setup is excellent for scaling, as you can spread ad spend across multiple accounts, minimizing the impact of any individual account ban.
- Spend-ready Accounts Spend-ready accounts are accounts that have already been used to run ads and have a payment history with Facebook. Because they have a history of ad spending, Facebook trusts them more than newly created accounts. These accounts are often purchased from third-party vendors and come at a higher cost but provide a faster way to start running ads without the need for warming up or farming.
- Agency Accounts Agency accounts are provided by marketing agencies that work directly with Facebook. These accounts often come with special privileges, such as higher spending limits and access to premium support. Usually, agencies charge a percentage of your ad spend for using these accounts. While these accounts are more expensive, they offer more security and flexibility, especially for large-scale operations.
Essential Tools for Facebook Affiliate Marketing
Alongside account setups, several tools are crucial for successful Facebook traffic arbitrage:- Anti-detect browsers – These browsers, such as GoLogin or Multilogin, help mask the digital footprint of your device, making it harder for Facebook to detect multiple accounts being managed from the same machine. This reduces the risk of account bans.
- Proxies – Proxies are used to change your IP address and location, allowing you to work with accounts in different regions without raising Facebook’s suspicion.
- Payment solutions – Trusted payment methods, like virtual credit cards or accounts with a good payment history, are essential for avoiding bans related to suspicious payments. Facebook closely monitors payment activity, and any irregularities can lead to an account being flagged.
- Tracking tools – Tools like Voluum or Binom help track traffic and conversions, providing essential data for optimizing ad campaigns. These tools are indispensable for scaling campaigns and maximizing ROI.
- Cloaking – A technique that shows different content to Facebook moderators and real users. Cloaking helps prevent ad disapprovals for campaigns that may violate Facebook’s ad policies but are still effective for the target audience.
- Fan Pages – Fan Pages on Facebook act as the face of your advertising campaigns. It’s important to properly set up and verify these pages, including linking them to a phone number and filling out relevant details, to build trust with Facebook.
How to Choose the Right Setup for Affiliate Marketing
The choice of setup depends on your advertising goals and budget. For those just starting out or working with small-scale campaigns, simple setups like Personal Account + Ad Account or Trusted Account + Auto-regs are often sufficient. These setups are cost-effective and easy to implement.For experienced marketers handling larger budgets, more complex setups like Personal Account + BM + Auto-regs or Agency Accounts provide greater flexibility, scalability, and reduced risk. These setups allow for multiple ad accounts, higher spending limits, and better protection from bans.