If you're doing pay per click, you're going to lose money at the start. It's guaranteed.
With PPC, you're not losing money. You're buying data. Use that data to refine your campaign to turn it profitable by doing lots of testing.
Think of the people who take out 200K loan to open a restaurant. Or 50K for college education. What's risking $500 on a ppc campaign? Business is all psychology.