Does the "Show More" button have any effect on SEO??

hi
I recently started a coupons website. In the store or brands page, before the coupons appear, I added some lines of content about this brand. Sometimes this description is long, and on mobile pages and even on desktop , it takes all the page, and you need a few scrolls to reach coupons. Today I added a "jump to coupons "button
But I'm thinking of adding an HTML code to fold this description part into a few lines. a show more button or show less to reduce the size of this section

so what do you think about it ? Based on your experience, does it effects SEO ?

I don't think a normal Show More button is a problem by itself. The important part is whether the content is still available to search engines in the page source.

Google has specifically addressed this in the below link

https://developers.google.com/searc...merce/pagination-and-incremental-page-loading

and this

https://developers.google.com/search/docs/crawling-indexing/javascript/javascript-seo-basics

I'd recommend including plain <a href> links for paginated content, even if you use “load more” for users and javaScript to update the URL (via pushState) as new content loads, making each portion linkable.

I’d use the Show More. It shouldn’t be an SEO issue as long as the content remains accessible in the HTML. It also makes the page much easier to use.

I’d use the show more option if the description is getting in the way of the actual coupons

It shouldn’t be a problem for SEO as long as the content is still present in the HTML and accessible to users when they click the button

The bigger issue here is UX. If someone lands on a coupon page and has to scroll through a huge block of text before seeing the offers, they may leave before doing anything

I’d keep a short useful intro visible, then put the longer brand information behind show more and keep the jump to coupons button near the top

I’d also test it rather than guessing. Compare coupon clicks and engagement before and after the change because improving the user experience is more valuable here than keeping every paragraph immediately visible

I would consider using Show More / Show Less for better user experience on mobile devices, but I don’t think it can negatively impact SEO if the content is still accessible to crawlers.