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Does Page Load Time influence SEO?

Discussion in 'White Hat SEO' started by Pazalaza, Oct 7, 2011.

  1. Pazalaza

    Pazalaza Registered Member

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    I use wordpress, and the total loading time of my homepage is: 9.10 seconds (I use Pingdom Tools to check it)

    I think it is really slow, do you think Google will penalize me ?
     
  2. marinello12

    marinello12 Newbie

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    Page speed does influence SEO, google openly admit this on there blog.
     
  3. floflo89

    floflo89 Regular Member

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    Yep it does:

    Code:
    http://pagespeed.googlelabs.com/pagespeed/
    
    I'm 91+ on all my websites that is why I try to make all my website's in Plain Html
     
  4. jatin11

    jatin11 Newbie

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    Page load speed never effects SEO

    Both the things are different. But, it does effect the time people spend on your website, it will decrease the time they spend because slow speed annoys every visitor.

    Hope this will help.
     
  5. goldstrike4u

    goldstrike4u Junior Member

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    It is generally accepted that page load time is now an SEO factor, and your home page load speed does seem excessively slow. You can become obsessed with trying to speed up your website, by compressing CSS etc, but the first thing to make sure is that you have a good web host. If yours is a paid account and your page is fairly standard I'd look at contacting their support team. If they can't help I would look at changing hosts - as an comparison my wordpress sites load the home page in about 2 seconds when measured with Pingdom.
     
  6. pavan

    pavan Elite Member

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    slow website increases bounce rate
    so it affects SEO
     
  7. floflo89

    floflo89 Regular Member

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    Google says it does and I belive them, and experienced.
     
  8. Pazalaza

    Pazalaza Registered Member

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    In your opinion, how much KB page load will influence SEO?
     
  9. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Page load time is supposedly held in higher esteem by Bing than Google. Google doesn't seem to care a TON, but people say Bing does.

    IMO there is no reason not to streamline your pages to load reasonably fast. Use compression and a quality server.
     
  10. Abstroose

    Abstroose Elite Member

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    Actually it has been speculated that page load time is a factor of SEO!
     
  11. reinie

    reinie Elite Member

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    yes it does indead...
    how much I can not say,but every bit helps right?
    I know tech crunch recently overhauled their whole site for speed purposes (whether it was for google or users I don't know, but it can only be beneficial)
     
  12. Johnlittle

    Johnlittle Newbie

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    Google currently offers a limited version of their Page Speed Service for free, with the caveat that it will be a billed service at some time in the future. Factoring page speed load times into overall page ranking seems like a great way to get people to pay for Google's service.
     
  13. StartupBros

    StartupBros Regular Member

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    lol try reading google once in a while
     
  14. floflo89

    floflo89 Regular Member

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    I doubt that google will ask money for this,this is shit compared to analytics and analytics is still free.
     
  15. Jagmas

    Jagmas Newbie

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    I changed out cache plugins for my Wordpress site because w3 total cache was interfering with my autoblog for some reason. There;s a new one for WP called Quick Cache that seems really effective in my usage.
     
  16. hispdcha

    hispdcha Regular Member

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    Page speed affects everything about your website including page views, conversions, and SEO.

    The faster your website is the more page views you have a chance to get. It's well known that a faster site will not only make your users happy, but allow them to surf more pages more quickly.

    A faster site directly effects conversion rates. This has been tested and studied by many huge companies such as Amazon, MSN, and Google itself with the results showing:

    "Even small changes in response times can have significant effects. Google found that moving from a 10-result page loading in 0.4 seconds to a 30-result page loading in 0.9 seconds decreased traffic and ad revenues by 20% (Linden 2006). When the home page of Google Maps was reduced from 100KB to 70-80KB, traffic went up 10% in the first week, and an additional 25% in the following three weeks (Farber 2006). Tests at Amazon revealed similar results: every 100 ms increase in load time of Amazon.com decreased sales by 1% (Kohavi and Longbotham 2007).

    Experiments at Microsoft on Live Search showed that when search results pages were slowed by 1 second: (Kohavi 2007)

    • Queries per user declined by 1.0%, and
    • Ad clicks per user declined by 1.5%

    After slowing the search results page by 2 seconds:

    • Queries per user declined by 2.5%, and
    • Ad clicks per user declined by 4.4%

    Google has stated publicly that the speed of a page affects SEO. It's not a huge amount right now, but it could be the deciding factor between you and your competitors if everything else is the same. A fast load time is important in many factors for your website and it should be at the forefront of everything you do.
     
  17. azseoguy

    azseoguy Registered Member

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    Get away from a host that seems really slow. They will fail you when you need them most. Had it happen to me early this year when I missed a big opportunity due to crappy hosting.
     
  18. Kaithe.Clarke

    Kaithe.Clarke Regular Member

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    Loading speed of a page matters a lot... If you have a page with poor loading speed, this will deliver a poor user experience.

    In fact in a video Matt Cutts said that Page loading is one of the important factors in 2011 SEO strategy.
    Check it out, here,
    http://www.keywordcountry.com/blog/g...is-kidnappers/