Clicks not converting.

Quick introduction, I introduced myself 6 months ago and vanished, a lot has happened since then. Quick story short, my friend and I are working on my friend's dad's online shoe store, we are the online division (it's a small business nothing to big, just trying to sound fancy).

So the site has been online for 1 year before we started working on it (it has aged pretty long) up until now which is 1 year and a month aprox., we stared uploading the pictures of the products, we wrote great descriptions containing the adequate keywords for every specific product i.e. green boots, fur-lined and so on and so forth, we tweaked every description of every product to fit each pair's distinct characteristics, we limited picture size o 100 KB max, and named the pictures with the keywords we wanted o rank (eg: blue-leather-fur-lined-female-boots.png) we created instagram and facebook pages (we've boosted facebook posts so far), and we invested in google adwords aprox. 20$, we're getting great ctr(8-20) for many small competition keywords, and we're getting clicks, but nobody's buying

I've activated guest checkout thinking that people would find it easier, but to no avail. I've tried making a faux order on an old phone, and while it was stuttery, the interface was intuitive and easy to grasp. Hosting is perfect at speeds of 0.3 ms., prices are dirt cheap in comparison with other leather goods, models look fly as hell to me, what am I doing wrong? I've already put about 50 USD this week as it is a the peak period for this niche, but I didn't get a single order, only abandoned carts. I would be wholly in debt to anyone who can help me.

You need to test with larger budget to analyse the results. $20 for Adwords is too less.

FlasherBoy said:

we're getting great ctr(8-20) for many small competition keywords, and we're getting clicks, but nobody's buying

Click to expand...

In Adwords, go to Campaign > Keywords > Search Terms

Are these search terms relevant to your store?

These are crucial as these are the actual search terms people use to match up with your keywords. Often you need to use these search terms to build up your negative keyword list.

krishnaverma said:

You need to test with larger budget to analyse the results. $20 for Adwords is too less.

Click to expand...

20 $ was only for the women's campaign, i paid almost 40$ to the men's campaign

Sephrata said:

In Adwords, go to Campaign > Keywords > Search Terms

Are these search terms relevant to your store?

These are crucial as these are the actual search terms people use to match up with your keywords. Often you need to use these search terms to build up your negative keyword list.

Click to expand...

I will enumerate them from top to bottom
(there used to be a picrure but shitty spam filter keeps thinking im a bot)
ghete barbatesti men's boots autumnwinter
ghete imblanite fur-lined boots
ghete piele leather boots
ghete piele naturala genuine leather boots
ghete barbati iarna men's boots winter

is it ok if i reveal the obfuscated store you are EL? ?

Are these the keywords you were bidding on or the search terms for the clicked keywords? If these are the keywords, then you will need negative keywords (for example, someone could search for 'how to clean leather boots' which would match broad/phrase for 'leather boots').

You need to set up Google Analytics, Adwords Conversions and the Facebook Pixel if you haven't done so already.

Ideally, you need to run traffic for at least a week to get an idea of what works and what doesn't work (this is all assuming you have a decent site that appeals to your target audience). If you don't have the budget for this, then I would perhaps suggest you to find some target accounts on Instagram in your country/niche with decent followings. Then see if you can do a paid shoutout for your store with some exclusive offer or discount code for those IG followers.