[Challenge] Improve Google Ads for a weightlifting supplement brand

The main challenge was that the brand was German, and the team didn’t speak German. They overcame this by using new campaign types that relied less on keywords and more on product feeds and audience signals.

They also optimized the product feeds and website schema to improve product visibility. The team used a simple account structure with a focus on top-performing products and AB tested different asset group approaches.

They also use audience signals to target relevant customers and make optimizations to improve performance over time.