Hello, I appreciate this thread and I am reading all your answers more times to get all informations. I have questions on you : 1) I have local eshop selling woman lipstick, what fb ads would be most profitable? I have two ad sets, first is targeted 22-40 woman and interest in cosmetics, second is 22-40 woman interest only in lipstick. On each ad set - 4 different ads. (all videos). Those videos are in campaign Pay Per Conversion, however, it's more expensive than how many I'll get in reward. Should I do another campaign methods than PPL, for example PPE? 2) People are doing orders but less than 50% of them really pay (i have only bank transfer method). Will card payment increase this number? 3) When I will create lookalike audience, is it possible to include ONLY people who sended me money? Or I will have in this audience people who ordered, however, haven't paid? Thank you sir.